Commercial Counsel, Advertising

Life360

10d • $163,000 - $237,500 • Remote

About The Position

Life360 is seeking a business-oriented Commercial Counsel Attorney to support the growth of its advertising business and its consumer mobile software and hardware products, including Tile and Pet GPS. The role handles commercial legal work across the company’s programmatic, direct, and self-service advertising platform services, including drafting and negotiating advertising and ad tech agreements, related procurement and marketing agreements, and content licensing agreements. The position works closely with Ads, Finance, Product, Privacy, Engineering, and Marketing teams, translating legal requirements into practical advice and helping close deals efficiently while managing risk. The role also helps establish templates, playbooks, fallback positions, and contracting workflows; partners with Privacy, Product, and Engineering to align deal terms with products and data practices; and tracks advertising and privacy law and industry standards. The position reports to the Deputy General Counsel for Commercial, Litigation & IP. Life360 is remote-first, and this position may be performed remotely within the US. The US salary range is $163,000 to $237,500, with final base pay depending on relevant factors and geographic tier. Total compensation includes RSUs and a comprehensive benefits package.

Requirements

• J.D. from an accredited US law school.
• Membership in good standing in at least one state bar.
• At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company, with a strong focus on negotiating digital advertising agreements.
• Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising insertion orders, and content licensing agreements.
• Experience working within privacy frameworks, including CCPA and GDPR, and negotiating DPAs.
• Ability to balance legal protections with practical business needs, negotiate positively, and close transactions efficiently.
• Demonstrated interest in using AI-powered tools and technology to improve efficiency.
• Excellent communication and collaboration skills, including effectiveness with cross-functional teams.
• Detail orientation and ability to prioritize and manage competing demands in a fast-paced environment.

Nice To Haves

• Familiarity with the programmatic advertising ecosystem and IAB standard terms.

Responsibilities

• Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms.
• Draft, review, and negotiate demand-side agreements, including DSP agreements, advertising insertion orders with advertisers, agencies, and other ad partners, and governing master terms.
• Draft, review, and negotiate content licensing agreements supporting advertising and monetization initiatives.
• Negotiate data processing agreements and privacy and data-use terms in advertising transactions, including under CCPA and GDPR frameworks.
• Review and negotiate certain procurement and marketing agreements.
• Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams, helping close deals while managing risk.
• Build and maintain advertising agreement templates, playbooks, fallback positions, and improved intake and contracting workflows.
• Partner with Privacy, Product, and Engineering to align advertising deal terms with product functionality and data practices.
• Track developments in advertising and privacy law and industry standards, including IAB terms, and apply them to contract strategy and client counseling.
• Collaborate with cross-functional teams to align legal recommendations with business objectives while protecting Life360 and its members.

Benefits

• Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
• Paid parental leave.
• 401(k) plan with company matching program.
• Mental Wellness Program and Employee Assistance Program (EAP).
• Flexible PTO, companywide holidays, and summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.
• Equity compensation in the form of Restricted Stock Units (RSUs).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree