About The Position

At Cortland, a Bilingual Leasing & Sales Consultant drives occupancy and revenue at the community by combining proactive sales strategies with exceptional engagement. The role is focused on turning prospects into residents and creating an experience that makes people proud to call Cortland home. The consultant guides prospective residents through the leasing process, provides personalized, concierge-level service, and builds relationships that encourage loyalty and referrals. The role also represents the community and its lifestyle, manages marketing programs and social media presence, and plans resident events and engagement programs. Success requires adaptability to coaching and market conditions, disciplined sales follow-up, accurate CRM records, and professionalism consistent with Cortland’s premium brand.

Requirements

  • Bilingual.
  • Strong desire to succeed in a goal-oriented, fast-paced sales environment.
  • Confident, persuasive, people-focused communication and rapport-building ability.
  • Coachability, resilience, a positive attitude, and willingness to learn.
  • Motivation by targets, results, and earning potential, and comfort being held accountable to goals.
  • Organization, disciplined follow-up, time management, and attention to detail.
  • Comfort learning and using CRM systems to track leads and customer interactions.
  • Professional, polished, and approachable personal presentation.
  • Alignment with company values and pride in representing a premium brand experience.

Nice To Haves

  • At least 6 months of sales, customer-facing, or performance-driven experience is preferred.

Responsibilities

  • Achieve and exceed leasing goals, conversion targets, and key performance indicators to drive occupancy and revenue.
  • Manage the sales pipeline, promptly follow up with prospects, nurture leads, and close leases.
  • Use consultative selling techniques to understand prospect needs, present solutions, and communicate value.
  • Maintain accurate CRM records of prospective resident interactions.
  • Monitor and report on lead activity, conversion metrics, and pipeline health.
  • Guide prospective residents through the leasing process and provide a personalized, concierge-level experience.
  • Build relationships that foster resident loyalty and referrals.
  • Represent the community and showcase its homes, lifestyle, and amenities.
  • Respond to objections constructively and turn challenges into opportunities.
  • Establish, manage, and maintain marketing programs and the community’s social media presence.
  • Plan and execute resident events and engagement programs.
  • Apply coaching and feedback promptly, and adapt sales approaches to market conditions, prospect needs, and leadership guidance.
  • Demonstrate integrity, accountability, reliability, and a polished, approachable presence.
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