Leasing & Marketing Manager

B.HOM Student Living•Urbana, IL

2d•$20 - $21•Onsite

About The Position

The Leasing & Marketing Manager leads the community’s leasing and marketing strategy to drive occupancy, revenue, and resident retention. The role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and property goals. It is an onsite position at The Forge on Lincoln in Urbana, Illinois, reporting to the General Manager. The schedule is primarily Monday through Friday, with extended hours, evenings, and weekends required based on leasing activity and business needs. Local travel and occasional overnight travel may be needed. B.HOM Student Living describes itself as a growing national property management company focused on creating thriving communities. Its stated core values are People-First Service, Accountability, Empowerment, Grit & Perseverance, and Diversity, Inclusion & Belonging.

Requirements

Strong sales and leasing experience.
Excellent communication and interpersonal skills.
Strong organizational and time management abilities.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office and marketing or social media platforms.
Demonstrated leadership and team development skills.
Ability to obtain any required state leasing license within the required timeframe.
Ability to walk the property and conduct tours regularly.
Frequent use of a computer and office equipment.
Ability to communicate effectively in person, by phone, and in writing.
Ability to occasionally lift up to 30 lbs.
Ability to travel locally and occasionally overnight as needed.

Nice To Haves

Experience in student housing or multifamily property management.
Familiarity with property management or CRM systems.

Responsibilities

Lead leasing activities, including tours, sales calls, and closing efforts.
Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
Maintain high standards for tour experiences, sales execution, model units, and tour paths.
Develop and execute weekly, monthly, and annual marketing plans.
Analyze market trends, university data, and competitive positioning; adjust strategies to improve traffic, conversions, and occupancy.
Manage marketing channels, advertising sources, and content.
Build and maintain relationships with university departments and organizations.
Identify and execute marketing opportunities connected to campus events and calendars.
Coordinate outreach, including housing fairs, student events, and local initiatives.
Assist the General Manager with hiring, training, and coaching leasing team members.
Develop training programs focused on leasing, touring, and customer experience.
Manage leasing team schedules and performance expectations, and provide ongoing feedback and development support.
Track and report leasing performance, traffic, and conversion metrics.
Conduct market research, including enrollment trends and housing developments, and prepare and analyze reports to inform strategy and decisions.
Review and approve leasing files for accuracy and completeness.
Ensure adherence to company policies and leasing procedures, and maintain confidentiality and compliance with applicable regulations.
Perform other duties as assigned to support property success.

Benefits

Competitive compensation and leasing- and performance-based bonus opportunities.
Comprehensive medical, dental, and vision benefits.
401(k) with company match.
12 weeks of paid parental leave.
Company-paid sabbatical leave.
12 company-paid holidays.
Birthday holiday.
Paid time off starting at 120 hours per year.
Sick and safe time.
Short- and long-term disability insurance.
Pet insurance options.
Career growth opportunities within a rapidly growing organization.
A people-first culture focused on development and success.