Leasing Counselor

Experience Senior Living•Fort Collins, CO

1d•$65,000 - $70,000

About The Position

Experience Senior Living is seeking a Leasing Counselor to support sales and marketing efforts at a senior living community. The role focuses on building relationships with prospective residents, their families and other influencers, and referral sources, while helping residents transition from home to community through thoughtful engagement. The Leasing Counselor is responsible for meeting sales standards, maintaining accurate inquiry and referral records, developing the community’s sales and marketing plan, and monitoring department performance and budget. The role also supports move-in processes and participates in sales training and community events.

Requirements

Experience in a customer service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to connect with clients and their circle of influence and build trust.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to demonstrate sincerity and empathy.
Effective verbal and written communication skills, including communicating openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays, and to work varied schedules that include weekends, evenings, and holidays.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and a demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Focus on sales activities, including in-person interactions and client home visits, calls, follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries; conduct walk-in and scheduled tours with prospective residents or interested parties.
Maintain the community database with inquiry and referral-source information and records of follow-up communication.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match community services to their needs.
Research local competition and new services or competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan; analyze return on investment and recommend adjustments to strategies or services; oversee advertising and collateral.
Track move-ins, move-outs, transfers, and referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as needed, supporting a smooth resident transition and compliance with company policies and applicable state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training events and apply techniques to grow census and revenue.
Promote appropriate events that encourage community members and prospects to visit and tour the community.
Monitor and manage the department budget.
Connect with and help residents transition from home to the community through thoughtful engagement.
Perform other duties as assigned.