Leasing Counselor

Experience Senior Living•Fort Collins, CO

18h

About The Position

The Leasing Counselor joins the Experience Senior Living Team, a group of professionals focused on helping older adults live life to the fullest and making a positive impact on residents, their families, and team members. The role focuses on community sales and leasing, building relationships with prospective residents and referral sources, and helping residents transition from home to the community through thoughtful engagement. The position also oversees community sales and marketing planning, advertising, performance tracking, and department budgeting.

Requirements

Experience in a customer-service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to connect with and build trust among clients and their circles of influence.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including the ability to communicate openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, holidays, and varied schedules.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and a demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Focus on sales-zone activities, including in-person contact and home visits, phone conversations, creative follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours.
Maintain the community database by recording inquiry and referral-source information and appropriate follow-up communications.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match community services to their needs to maximize referral potential.
Research and maintain current information about local competition, new services, and competitors entering the marketplace.
Create and oversee the annual community sales and marketing plan.
Analyze return-on-investment data and suggest changes to strategies or services in response to changing market conditions.
Oversee advertising and collateral.
Track move-ins, move-outs, transfers, and the quantity and quality of referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as needed to support residents' transitions and comply with company policies and State Licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training events and apply techniques to grow census and revenue.
Promote appropriate unique events that encourage community members and prospects to visit and tour the community.
Monitor and manage the department budget.
Perform other duties as assigned.