Lead, Voice & Channel (Commercial Partners)

Roc Nation•New York, NY

3d•Onsite

About The Position

Roc Nation is seeking a dynamic Lead, Voice & Channel Operations to be the daily digital heartbeat for their Commercial Partnerships. This role is responsible for executing strategies across all relevant digital channels, focusing on community management, real-time cultural engagement, and rapid content creation. The ideal candidate is highly engaged online, understands internet culture, and can adapt to various brand identities. This position collaborates with the Digital Strategist and Commercial Partnerships team, shaping the 'Tone & Voice' for diverse brands and contributing to revenue targets in a fast-paced environment.

Requirements

4+ years of experience in social media management, community management, or digital copywriting for highly visible brands or talent.
Deep expertise in social media publishing tools (e.g., Sprinklr, Sprout Social, Dash Hudson, Tubular, Brandwatch) and native platform insights.
Mastery of copywriting with the ability to write viral threads, inspiring Instagram captions, and engaging TikTok hooks.
Chronically online and deeply plugged into internet culture, sports, music, and fashion trends.
High adaptability with the ability to context-switch between vastly different brand identities within the same hour.
Willingness to work non-traditional hours (nights/weekends) as needed.
Willingness to travel up to 15-20%.
Strong organizational skills to manage multiple brand calendars simultaneously.
Experience using CRM or productivity tracking tools (e.g., Airtable, Asana, Monday.com).
Collaborative approach with ability to work cross-functionally.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Responsibilities

Establishes, refines, and embodies the unique brand voice for every project in the Commercial Partnerships portfolio.
Oversees the day-to-day operations and publishing schedule across all brand handles, ensuring a consistent and responsive digital presence.
Monitors trends and cultural moments to authentically and rapidly insert brands into relevant conversations.
Drafts copy, formats posts for specific platforms, and manages the tactical rollout of digital assets.
Actively engages with followers, influencers, and peers to foster active digital communities.
Acts as the first line of defense for brand reputation online, exercising judgment in high-pressure situations.
Independently edits, resizes, and reformats photo and video assets for native platform specifications.
Integrates approved Roc Nation catalog tracks and trending sounds into short-form video content to maximize reach.
Partners with the Digital Strategist to convert campaign blueprints into content calendars and community management tactics.
Collaborates with creative teams to execute fast-turnaround visual assets and short-form video.
Coordinates with the promotions team to sync organic publishing with paid media and CRM campaigns.
Syncs with brand heads to ensure voice, copy style, and community interactions reflect each entity's identity.
Ensures accurate and timely publication of tagged posts, sponsored mentions, and trackable links.
Coordinates rapid-fire approvals for cultural moments and serves as the first line of defense for brand safety.
Manages link-in-bio setups and landing pages for a seamless consumer journey.
Ensures clearances for audio and music usage and compliance with FTC disclosure guidelines.
Coordinates collaborative posts and digital engagement with Roc Nation talent and client handles.
Supports special projects, including social impact initiatives and events.
Assists with Roc Nation O&O and artist-led activations and experiences.
Manages asset management, including original content and partner materials.
Performs other duties as assigned.