Marketing Manager, Channel/Partners

DoiT

5h•Remote

About The Position

The Marketing Manager, Channel/Partners, reporting to the VP, Global Marketing, is responsible for developing and executing go-to-market campaigns with DoiT's channel partners - including distributors such as Ingram Micro, managed service providers (MSPs), resellers, and global systems integrators (GSIs) - to drive pipeline and revenue through the partner ecosystem. This role works closely with the Channel team and the sales teams aligned to those channel partners to build messaging, campaigns, content, and webinars that help partners sell DoiT effectively and generate qualified pipeline. You are responsible for making sure campaign performance is tracked end-to-end - from initial engagement through lead routing through to revenue - so partner marketing is measured not just on volume and engagement, but on its contribution to closed revenue. This role sits at the intersection of: Partner and channel marketing (distributors, MSPs, resellers, GSIs), Co-branded and joint go-to-market campaign development, Lead routing, tracking, and revenue attribution. You are accountable for turning partner GTM programs into measurable pipeline and revenue.

Requirements

2-4 years of B2B marketing experience, with exposure to channel, partner, or alliance marketing
Experience working with or around the channel ecosystem - MSPs, resellers, distributors (e.g., Ingram Micro), or GSIs
Understanding of multi-channel B2B marketing programs (email, digital, content, webinars, events)
Experience building campaign content and enablement materials for external audiences
Comfortable working cross-functionally with Sales, Channel, and Marketing teams
Familiarity with lead routing, attribution, or marketing/sales funnel tracking is a plus

Nice To Haves

Understands how partners and channel ecosystems generate revenue and is comfortable operating within that motion
Balances marketing execution with an eye toward pipeline and revenue outcomes
Comfortable building relationships with both internal teams and external partners
Organized and detail-oriented when it comes to tracking campaign and lead performance
Data-driven and outcome-oriented

Responsibilities

Partner with the Channel team and aligned sales teams to build joint go-to-market campaigns for distributors, MSPs, resellers, and GSIs
Develop partner-specific messaging and value propositions that resonate with each partner type and their end customers
Build campaign content, including co-branded assets, webinars, sales enablement materials, and campaign toolkits partners can use
Plan and execute webinars and events with and for partners to drive awareness and pipeline
Serve as the marketing point of contact for assigned partners (e.g., Ingram Micro, MSP partners, resellers, GSIs)
Work with Channel Managers to understand each partner's go-to-market motion and tailor campaigns accordingly
Support partner enablement with marketing materials, playbooks, and talk tracks
Ensure leads generated through partner campaigns are tracked and routed correctly to the appropriate sales and partner teams
Partner with Sales Ops/RevOps to maintain clean lead routing and attribution processes for channel-sourced leads
Monitor campaign performance at each stage of the funnel, from engagement through opportunity and closed revenue
Report on campaign performance across both marketing metrics (engagement, MQLs, webinar attendance) and revenue metrics (pipeline sourced/influenced, closed revenue)
Partner with Sales, Channel, and RevOps to validate that leads are converting and revenue is being properly attributed to partner campaigns
Use performance data to refine future partner campaigns and prioritize investment across partner types
Coordinate with Content, Creative, Growth, and Product Marketing teams to adapt broader marketing programs for the partner audience
Ensure partner campaigns align with overall company messaging and brand guidelines