Head of Voice & Channel (Distribution)

Roc Nation•New York, NY

6d•$148,000 - $185,000•Onsite

About The Position

The Head of Voice & Channel is responsible for Roc Nation Distribution's social presence, managing the brand's voice, responding to cultural moments, and executing the digital strategy across all platforms. This role operates in two capacities: as the Voice of Roc Nation Distribution, developing strategies to support the roster organizationally, and as the Voice of the Artist, working directly with artists to develop their authentic social identity and content strategy. The ideal candidate is highly connected, proactive, and fluent across major social platforms. This role collaborates with the VP of Digital Marketing & Strategy and the Digital Strategy team to build and implement year-round campaign strategies. The position also owns a portfolio of brand relationships and contributes to revenue targets in a fast-paced environment.

Requirements

5–7 years in digital marketing, social media, or content creation within entertainment, music, or agency environments, with at least 2 years in a leadership role.
Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
Proven ability to lead and motivate a team in a fast-moving, always-on creative environment.
Fluency across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms.
Experience defining brand voice, developing original content series and newsletters, managing website content, and executing CRM strategies.
Strong mobile photography, video capture, and real-time editing skills (CapCut, Canva, Adobe Express/Lightroom).
Professional demeanor with experience working directly with high-profile talent in fast-paced environments.
Ability to manage multiple content calendars, partnership timelines, and fluid schedules simultaneously; willingness to work non-traditional hours and travel to support 24/7 coverage.
Proven experience managing social media accounts for talent, brands, or media outlets.
Experience with social publishing/listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite), CRM platforms, and newsletter tools.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Responsibilities

Leads, mentors, and manages the Voice & Channel team, setting priorities, workflows, performance standards, and operational processes for content approvals, publishing cadences, and rapid-response protocols.
Fosters a high-performance team culture that encourages creative risk-taking, accountability, and professional development.
Creates and defines the Roc Nation Distribution channel identity and brand voice across all social platforms, the website, newsletters, and CRM touchpoints.
Crafts, schedules, and publishes content across all Roc Nation Distribution social channels for distribution clients and projects.
Implements strategic campaigns and responds to current events, cultural moments, and trending conversations in real time.
Partners with the Digital Strategy team to develop year-long content and campaign strategies for owned channels.
Implements a CRM strategy that exemplifies the voice of Roc Nation Distribution.
Manages the Roc Nation Distribution website and social channels, including redesigns, content updates, and adoption of new platform features.
Partners with the Digital Strategy team to create year-long strategies for each artist and implements them across all campaigns and releases.
Serves as the primary day-to-day digital point of contact for assigned distribution clients, leading social strategy, posting, and online brand presence.
Develops and distributes onboarding documentation and guidelines for new artists and clients.
Assists artists with their handles — posting on their behalf, flagging areas of interest, and advising on real-time posting opportunities.
Accompanies artists to events, performances, and appearances for real-time capture, live posting, and on-the-ground content creation.
Manages content calendars, posting schedules, and brand partnership tracking — overseeing deliverables, timelines, and requirements across all assigned artists.
Facilitates community management by monitoring fan engagement, tracking trends, and engaging with key fan accounts to support fanbase growth.