Lead User Acquisition Manager
Social Discovery Group•Bangkok, GA
•Remote
About The Position
Social Discovery Group (SDG) is a group of social discovery companies focused on transforming virtual intimacy into the new normal by redefining how people interact and connect. SDG's products include social entertainment platforms designed to connect people across different cultures and regions. The company comprises a team of like-minded IT professionals specializing in creating globally impactful social discovery products. Their international team works remotely as digital nomads. SDG has been recognized as a two-time "Great Place to Work" winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). They are seeking a Lead User Acquisition Manager to join their team.
Requirements
- Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, audience strategy, creative optimization, automation, policy compliance, and scaling.
- Advanced knowledge of performance economics and funnel metrics: CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR, and CVR.
- Strong statistical and analytical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance, and common testing biases.
- Ability to distinguish correlation from causation and apply incrementality testing, holdouts, and lift studies when evaluating channel impact.
- Deep understanding of attribution and measurement across app, mobile web, and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI, and mobile measurement platforms such as AppsFlyer or Adjust.
- Advanced Excel/Google Sheets skills.
- Working knowledge of SQL and BI tools is strongly preferred.
- Strong capability in budget allocation, forecasting, scenario modeling, pacing, and performance reporting for high-spend international accounts.
- Proven ability to build scalable campaign, creative-testing, analytics, and quality-assurance processes for a team.
Responsibilities
- Own and evolve the global paid social strategy across SDG's b2c products portfolio, with primary responsibility for Meta and TikTok.
- Lead, coach, and develop the Paid Social team, including setting objectives, allocating workload, reviewing performance, improving execution standards, and supporting hiring and onboarding.
- Own portfolio-level budget allocation, forecasting, and performance across products, markets, and funnels, managing significant monthly media spend.
- Translate company growth goals into channel, market, and team plans tied to paying subscribers, revenue, CAC, LTV, and ROAS.
- Establish a rigorous experimentation program across audiences, creatives, bidding, placements, offers, and landing pages, including hypothesis design, sample-size planning, and statistically sound interpretation.
- Build an effective creative testing and production process in collaboration with creative, product, and localization teams.
- Oversee measurement quality, conversion tracking, and attribution across app, mobile web, and desktop, identifying data gaps and partnering with analytics/engineering on fixes.
- Analyze portfolio and funnel performance, identify scalable growth opportunities, and present clear recommendations to senior stakeholders.
- Evaluate new acquisition channels and measurement approaches, including DSPs, programmatic media, connected TV, and incrementality testing.
Benefits
- REMOTE OPPORTUNITY to work full-time
- Initial pay level or pay range shared during recruitment process
- Vacation 28 calendar days per year
- 7 wellness days per year (time off)
- Bonuses up to $5000 for recommending successful applicants
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits (company compensates up to $1,000 gross per year for self-purchase of health insurance or medical fees if not eligible for corporate medical insurance)
- Workplace organization (equipped workplace and necessary equipment provided in offices/co-working locations, or reimbursement up to $1000 gross every 3 years for other locations)
- Internal gamified gratitude system (bonuses from colleagues exchangeable for merchandise, team building activities, massage certificates, etc.)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
