Lead Specialist, Marketing
About The Position
Own and deliver joint go-to-market marketing strategies with global hyperscaler partners, driving pipeline, executive engagement, and long-term account growth. This role is typically known in the market as "Partner Marketing Manager". The Lead Specialist, Marketing is responsible for developing and executing joint go-to-market (GTM) marketing strategies with Pearson’s most strategic global hyperscaler partners. This role sits at the intersection of partner marketing, account-based marketing (ABM), and sales enablement, ensuring alignment across Marketing, Sales, Product, and external partners to drive pipeline growth, executive engagement, and long-term account success. You will focus on a small number of high-priority global partners, leading integrated marketing programmes including campaigns, events, executive engagement, content, and enablement activity.
Requirements
- 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles
- Experience working with large global partners or enterprise accounts
- Strong programme management and stakeholder management skills
- Experience operating within complex, matrixed organisations
- Excellent written and verbal communication skills, with the ability to engage at executive level
- Experience delivering integrated GTM campaigns, events, and executive marketing initiatives
Responsibilities
- Own marketing strategy and execution for assigned global strategic partners and priority accounts
- Develop and deliver joint go-to-market and co-marketing plans aligned to business goals, account priorities, and partner roadmaps
- Act as the main day-to-day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery
- Identify and progress new partner engagement opportunities in collaboration with internal stakeholders
- Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships
- Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery
- Coordinate the development of co-branded content such as case studies, blogs, and promotional assets
- Lead end-to-end campaign execution from planning through to launch, measurement, and optimisation
- Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy
- Develop and maintain sales-ready assets, toolkits, and enablement materials
- Support executive engagement initiatives linked to key campaigns, events, and partner programmes
- Act as a central point of coordination across Marketing, Sales, Product, and external partners
- Translate complex partner and product messaging into clear, compelling market narratives
- Drive accountability across stakeholders to ensure timely delivery of marketing initiatives
- Track campaign performance and marketing outcomes, providing insights and recommendations
- Report on contribution to pipeline, awareness, and engagement
- Continuously refine programmes based on performance data, partner feedback, and business priorities
Benefits
- annual incentive program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
