Lead, Social Media & Influencer Marketing

Pindrop

9h•$136,440 - $163,727•Remote

About The Position

Pindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. As AI-driven fraud and deepfakes erode trust in digital communication, Pindrop delivers continuous identity verification and deepfake detection across voice, video, and digital interactions in real time. Enterprises rely on Pindrop to secure billions of high-risk customer interactions each year, including 7 of the top 10 U.S. banks, leading insurers, and healthcare providers. Powered by models trained on more than 1.5 billion real-world interactions annually and protected by 300+ patents, Pindrop restores trust while reducing fraud, lowering operational costs, and improving customer experience. Recognized by TIME as one of 2025’s Best Inventions and by Inc. for Best in Business for Innovation, Pindrop is backed by leading investors including Andreessen Horowitz, IVP, and CapitalG. This role is about building a real Pindrop presence where the conversation about synthetic media, AI fraud, deepfakes, and voice and identity security happens. You'll own social media, Pindrop's influencer and thought-leader digital program, and the beginning of our digital prospect community. You report to the VP of Brand & Community and work closely with Product Marketing, Content, Customer Marketing, PR, and the executive leadership team. This is a senior individual contributor role. You're doing the work and shaping the function's strategy and output.

Requirements

12+ years of B2B social media, digital community, or influencer marketing experience at a technology company.
Expertise in executive ghostwriting and platform management. You translate complex security concepts into authoritative content that drives corporate goals and product narrative.
Strategic cross-functional integration. You consult with PR, Demand Gen, and PMM to weave social initiatives into broader go-to-market campaigns. You ensure consistent narrative pull-through to drive inbound demand.
A track record of running LinkedIn as a serious B2B channel. You treat it as owned media. You deliver measurable pipeline influence and business results, not vanity metrics.
Budget accountability. You have managed a marketing budget of at least $100k, tracking spend against business impact and ROI.
Experience building and managing an influencer program. You identify genuine practitioners, foster relationships, and coordinate co-created content that scales.
Fluent, daily use of AI tools. You have real examples of how Claude, ChatGPT, or similar tools speed up your output and research.
Experience measuring programs against business outcomes. You build the dashboards, explain how social influences the sales pipeline, and pivot the strategy when the data shows it is time to change.
You take ownership of outcomes.
You know what makes a security practitioner stop scrolling, and it's not a blog re-share.
You follow the security conversation. You know who the practitioners are, what they read, and where the real debates happen.
You're a strong writer. You have editorial instincts. You can write in someone else's voice without losing the point.
You use AI tools every day to move faster (content, research, scheduling, workflow) and can show what that looks like in practice.
You operate independently. You don't need someone to tell you what to do next week.
You're comfortable building something that isn't fully defined. The community function is being shaped, not handed to you.
You hold a high bar for quality. Nothing goes out that you wouldn't stand behind.
You communicate well up and across. Leadership gets clear recommendations, not dashboards to interpret.
You have a builder's mindset with strong judgment. You challenge assumptions and bring a point of view, not just execute tickets.

Nice To Haves

Background in cybersecurity, fraud, enterprise security software, or adjacent technical domains
Deep familiarity with the CISO and security practitioner audience: what they read, who they follow, what makes them engage
Experience building digital communities from scratch (LinkedIn groups, Slack communities, forums, or similar)
Familiarity with the AI, synthetic media, or identity fraud space
Experience working alongside PR and analyst relations functions

Responsibilities

Execute the social media strategy across LinkedIn, Meta, and X by treating LinkedIn as a revenue engine that converts high-intent traffic into demos.
Manage the social content calendar in partnership with PMM, PR, and Design to ensure every update directly supports our go-to-market objectives.
Drive our social media executive voice initiatives by ghostwriting authoritative, high-signal content for the C-suite that advances our product narrative.
Prioritize social media engagement on conversations that matter, ensuring Pindrop adds value to threads with the highest potential for inbound interest.
Quantify social media performance by reporting on pipeline influence and share of voice to prove revenue impact rather than settling for vanity metrics.
Elevate our long-term social strategy by tracking platform shifts and algorithm changes to ensure Pindrop remains at the forefront of the security conversation.
Establish the editorial best practices that govern our brand voice, ensuring every asset we ship is unmistakably authoritative and high-signal.
Maintain an uncompromising quality bar by reviewing every piece of content before it goes live to ensure it meets our rigorous standards for strategic impact.
Continuously adapt our approach by monitoring industry trends, new platform capabilities, and competitor activity, so our social program stays ahead of the market.
Cultivate security practitioners with genuine credibility to ensure the long-term success of our influencer programming efforts.
Define the influencer programming structure by establishing clear partnership criteria and measurable outcomes that guarantee the program scales.
Expand our reach into new prospect pools by overseeing the coordination of influencer programming for co-created content, podcasts, and events.
Ensure seamless collaboration between influencer programming, PR, and Analyst Relations to avoid overlap while maintaining a laser focus on practitioner awareness.
Transform target customer/prospect engagement into a predictable source of inbound pipeline through your digital community-building efforts.
Improve analytics and insight definition by setting appropriate KPIs for every program and linking every activity directly back to revenue generation.
Utilize analytics and insight dashboards as your primary instrument for giving stakeholders the data visibility needed to make strategic decisions.
Surface what works, identify failures, and pivot strategy before results lag through regular analytics and insight reviews.
Maintain availability for strategic communication to support urgent cross-functional initiatives.

Benefits

Competitive compensation, including equity for all employees
Unlimited Paid Time Off (PTO)
Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
Best-in-class Health Savings Account (HSA) employer contribution
Affordable vision and dental plans for you and your family
Employer-provided life and disability coverage with additional supplemental options
Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
One year of diaper delivery for your newest addition to the family!
Identity protection through Norton LifeLock
Recurring monthly Phone and Internet allowance
One-time home office allowance
Remote first environment – meaning you have flexibility in your day!
Company holidays
Annual professional development and learning benefit
Pick your own Apple MacBook Pro
Retirement plan with competitive 401(k) match
Wellness Program, including Employee Assistance Program, 24/7 Telemedicine