Lead, Retail Experience 365 (Direct) – Jordan NA

Nike•Beaverton, OR

4d•Hybrid

About The Position

This role will lead and drive the Jordan 365 Retail Experience strategy for North America, setting the vision and driving the evolution of integrated retail marketing across Nike and Jordan owned stores. This role will unlock end-to-end, integrated marketing plans rooted in the consumer journey, elevating Jordan Brand storytelling, destinations, and in-store experiences. Operating at the intersection of brand, commerce, and culture, this role partners closely with North America and Global cross‑functional teams to bring Jordan destinations and key seasonal product stories to life—especially in priority cities and communities. The role blends the art and science of marketing and visual merchandising, combining consumer insight, business obsession, and creative excellence to deliver best‑in‑class retail experiences that drive both brand heat and marketplace impact.

Requirements

6+ years of work experience in Retail Brand, Visual Merchandising, Digital, and Brand Marketing or related experience in Marketing (preferably in Retail)
Bachelor's degree in Marketing or related field - will accept any suitable combination of education, experience, and training
Deep knowledge of the North America Retail Marketplace and Retail Brand Marketing
Demonstrate an authentic connection and understanding of the Jordan Brand, our Consumer and Retail Landscape
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to leadership
Proactive accountability and goal-oriented; experienced turning strategy into action, managing multiple projects on various levels with different and converging timelines
Outstanding organizational skills to influence functional teams and cross-functional projects
Must be able to demonstrate how to work independently and proactively and have experience working in a matrix organization
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
Proven experience identifying and managing external relationships with individuals including but not limited to agencies and retail partners
Knowledgeable of the competitor marketplace
Must be detail oriented and results driven
Relentlessly curious about the Jordan Brand consumer and their love for the Brand
Leads with confidence and demonstrates credibility and reliability

Nice To Haves

The ability to travel within North America approximately 20% of the time

Responsibilities

Own and evolve the North America Jordan Retail Experience vision, aligned to the broader Jordan Brand and Nike marketplace strategy
Develop and maintain a 365 NA Retail Experience playbook, guiding seasonal, city, and evergreen retail storytelling
Lead integrated retail marketing plans that prioritize Jordan Brand destinations, moments, and immersive storytelling
Identify and develop store marketing moments in key cities, in partnership with NA Jordan Retail, Nike Store Marketing, and City Brand teams
Ensure retail experiences reflect deep understanding of consumer insights, cultural relevance, and local nuance
Partner closely with Global teams and North America functions, including Retail Marketing, Brand Marketing, Merchandising, Visual Merchandising, Territory Retail Marketing / VMS, and City Brand teams
Own projects end‑to‑end, including Communication strategy, Brief development and presentation, Store mapping and experience planning, Program overviews and workback schedules, Creative reviews and approvals, Budget management, Agency briefing, distribution, and post‑program recaps
Lead collaboration across key stakeholders, ensuring clarity of vision, creative excellence, and operational rigor
Drive high standards across concept development, execution, and delivery.
Support and scale O2O (online‑to‑offline) marketing programs, integrating digital and physical experiences across Jordan Retail
Partner with business units and merchandising to integrate commerce capabilities into retail storytelling and execution
Synthesize results, insights, and best practices to continuously improve effectiveness and impact