Lead, Regional Retail Marketing Integration, NA

Nike•Beaverton, OR

About The Position

We’re looking for a Lead, Regional Retail Marketing Integrator who strengthens how Nike shows up in secondary markets across North America. Partnering closely with the Regional Integrated Retail Marketing leader, this role helps shape regional perspective, driving brand impact against the rhythm of sport and ensuring local market insights inform geo direction and decision‑making. Partnership with the Regional Leader Operate as a trusted brand thought partner and strategic extension of the Regional leader Partner with the Regional leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities, grounded in culture, sport, community, and consumer behavior Support executive‑level communication and brand vision by framing regional narratives, updates, and points of view for leadership and cross‑functional audiences Enable the Regional Leader to operate at altitude while staying closely connected to what’s happening across markets Work across the IRM leadership team (Retail Brand & Account Marketing) to streamline communication, requests, and orchestration. Secondary Market Orchestration Support the Regional leader in the orchestration of secondary markets, ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments. Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities, focus areas, and momentum. Drive integration of secondary city plans back into the geo matrix - including Sports Marketing, Account Marketing, Retail Marketing, Brand, Creative, Digital and Media teams (ex, aggregation, creation and submission of athlete request briefs to Sports Marketing). Surface cross‑city patterns, opportunities, and gaps that inform strategy and leadership decisions. Deliver sport and community led insights from secondary cities back into geo teams, including marketing, sales, merch, etc. WHO YOU’LL WORK WITH You will work fluidly across North America with: Regional Marketing leadership Expert roles and their city pods Brand Management Integrated Retail Marketing Sports Marketing Marketplace and City partners WHAT YOU BRING Bachelors degree in related field, or equivalent combination of education, training and experience 5+ years of experience in Marketing, Brand, City, or Marketplace‑facing roles Strong brand experience and a deep appreciation for sport, culture, and how Nike shows up locally Making brand strategies real in service of consumer energy Strong ability to organize complexity and shape leadership perspective Clear, confident communication and framing skills We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form. At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key.

Requirements

Bachelors degree in related field, or equivalent combination of education, training and experience
5+ years of experience in Marketing, Brand, City, or Marketplace‑facing roles
Strong brand experience and a deep appreciation for sport, culture, and how Nike shows up locally
Making brand strategies real in service of consumer energy
Strong ability to organize complexity and shape leadership perspective
Clear, confident communication and framing skills

Responsibilities

Operate as a trusted brand thought partner and strategic extension of the Regional leader
Partner with the Regional leader to shape and maintain a clear pulse on the rhythm of sport in secondary cities, grounded in culture, sport, community, and consumer behavior
Support executive‑level communication and brand vision by framing regional narratives, updates, and points of view for leadership and cross‑functional audiences
Enable the Regional Leader to operate at altitude while staying closely connected to what’s happening across markets
Work across the IRM leadership team (Retail Brand & Account Marketing) to streamline communication, requests, and orchestration.
Support the Regional leader in the orchestration of secondary markets, ensuring the Expert roles and city pods are appropriately briefed into geo brands plans and key seasonal and seasonless moments.
Aggregate rhythm of sport calendars across secondary cities to create a clear view of priorities, focus areas, and momentum.
Drive integration of secondary city plans back into the geo matrix - including Sports Marketing, Account Marketing, Retail Marketing, Brand, Creative, Digital and Media teams (ex, aggregation, creation and submission of athlete request briefs to Sports Marketing).
Surface cross‑city patterns, opportunities, and gaps that inform strategy and leadership decisions.
Deliver sport and community led insights from secondary cities back into geo teams, including marketing, sales, merch, etc.