Lead, Product Marketing Manager - Brand

Snap Inc.•Los Angeles, CA

3d•$162,000 - $284,000•Onsite

About The Position

Snap Inc. is hiring a Lead, Product Marketing Manager for its Brand Product Marketing team at Snap Ads. The team’s mission is to make Snapchat a must-buy for brand advertisers by expanding video solutions across Snapchat surfaces—including Chat, Spotlight, Stories, and Map—and marketing the full Brand product portfolio. This role helps brands and agencies understand Snapchat’s value for reaching its community in an evolving social and connected TV (CTV) video landscape. The position owns go-to-market strategy for Snap video solutions and develops product positioning, narratives, and sales activation across the Brand portfolio. It gathers advertiser feedback to inform product strategy and roadmaps, tracks market and competitive developments, and creates sales enablement programs. The role also defines and monitors business KPIs and establishes feedback loops across advertisers, Sales, and Product teams. It works closely with Product, Sales, and Marketing Science and presents performance narratives to senior leadership. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. The position is eligible for equity in the form of RSUs. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $190,000–$284,000 annually; Zone B, $181,000–$270,000 annually; and Zone C, $162,000–$241,000 annually. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions.

Requirements

Bachelor of Science or Bachelor of Arts degree, or equivalent years of experience.
At least 8 years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Experience in product marketing for brand advertising, video, or media products.
Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media.
Fluency in the social and CTV video landscape, including how Snap’s surfaces compare with and differentiate from competitive platforms.
Advanced expertise in digital advertising, monetization, and platform strategy.
Strong executive presence and ability to influence at the highest levels.
Proven leadership in scaling marketing programs and frameworks globally.
Exceptional communication and storytelling skills, including presenting to business and technical teams and senior advertiser and agency leaders.
Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple teams and products.
Demonstrated ability to champion AI adoption and lead automation of manual workflows.

Nice To Haves

Experience leading marketing for video, CTV, or social advertising products at scale.
Proficiency in go-to-market frameworks and strategic narrative development.
Ability to translate market intelligence and competitive video and CTV landscape insights into product direction.
Comfort with data analysis and visualization using Looker or similar platforms.

Responsibilities

Own the go-to-market strategy for Snap video solutions, partnering with Product, Sales, and Marketing Science to launch video formats and features across Snap surfaces.
Develop positioning, narratives, and sales activation plans for the Brand product portfolio so advertisers and agencies understand how Snap fits into their broader video and social strategies.
Gather and synthesize advertiser feedback on video and Brand products to inform product strategy and roadmaps shared with Director- and MD-level leadership.
Maintain a current understanding of the social and CTV video landscape, competitive offerings, and emerging formats, and translate this knowledge into differentiated positioning for Snap.
Develop sales enablement materials and programs, including pitch narratives, case studies, and training, to drive adoption and revenue growth for Brand and video solutions.
Define and track KPIs for adoption, advertiser satisfaction, and revenue, and present performance narratives to senior leadership in QBRs and strategic reviews.
Establish scalable feedback loops among advertisers, Sales, and Product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience.
Champion AI adoption and lead automation of manual workflows to free team capacity for strategic work.