Lead Product Marketing Manager

Dave

1d • $201,000 - $231,000 • Remote

About The Position

Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option. Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.

We’re hiring a Lead Product Marketing Manager to help define how we bring products to market at Dave—across both our flagship offerings and new products still in development.

The Opportunity
This is a foundational, high-impact individual contributor role. You’ll help establish the “how” behind product marketing at Dave—building the processes, rigor, and frameworks that guide segmentation, positioning, and go-to-market decisions—while also executing hands-on across existing and new products.
You’ll work closely with Product, Design, Research, Analytics, and Marketing, with real visibility and accountability. This role is for someone who wants meaningful ownership, is comfortable driving forward in ambiguity, and is motivated by being trusted to shape outcomes—not just outputs.

Requirements

• 7+ years of product marketing experience on consumer-facing products
• B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction.

Nice To Haves

• Experience working with credit-challenged or underserved consumers

Responsibilities

• Define customer segmentation and targeting using deep, data-backed segmentation that goes beyond demographics, incorporating behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks.
• Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage to power onboarding, cross-sell, engagement, and churn mitigation.
• Help clearly define Dave’s category and how its products compare to alternatives, bringing clarity to where Dave wins, for whom, and why.
• Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel.
• Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch.
• Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking.
• Establish scalable product marketing processes for gathering insights, making decisions, supporting launches, and maintaining quality as the portfolio grows.
• Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps.

Benefits

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• Flexible hours and virtual-first work culture with a home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed