Lead Product Marketing Manager, Solo Agents & Small Teams

Realtor.com•Austin, TX

2d•Hybrid

About The Position

Realtor.com® is seeking a Lead Product Marketing Manager to own the marketing strategy and client-facing narrative for solo agents and small team operators. This role sits at the intersection of product strategy, market intelligence, and revenue growth, bringing the voice of this key audience into commercial and product decisions. You will define the audience and messaging for this segment, orchestrate launches, and build marketing programs to support new bookings and expansion revenue across the solo and small-team portfolio.

Requirements

10+ years of B2B or B2B2C product marketing experience, preferably in Real Estate technology or enterprise SaaS
Bachelor’s degree or equivalent experience
Demonstrated ability to translate complex product portfolios into clear, differentiated messaging for entrepreneurial and SMB audiences
Experience owning end-to-end GTM launches: from positioning through creative briefing and campaign performance review
Strong analytical mindset; comfortable sizing market opportunity, reading performance data, and using insights to iterate
Excellent cross-functional communication skills; adept at aligning PM, sales, and creative partners around a shared strategy

Nice To Haves

Familiarity with AI marketing workflows such as synthetic research and scaling content production is a plus; this team operates with a human-led, AI-empowered mindset

Responsibilities

Own the voice-of-client feedback loop for solo agents and small teams; track competitive dynamics, conduct audience research, and maintain up-to-date market sizing for this segment. Translate insights into actionable strategy for the client org.
Develop and maintain segment-specific brand positioning, portfolio messaging, and product narratives. Author case studies that articulate client value for solo operators and small team leads.
Be the authority on brand naming conventions and messaging hierarchies for products and programs serving this segment. Maintain brand guidelines to ensure consistent client-facing messaging.
Lead product launch strategy for all releases targeting solo and small-team clients. Support the product management team’s product development lifecycle, own the creative bill of materials, and coordinate cross-functionally across PM, demand generation, sales, and the Bureau.
Partner with Analytics, PM, and Sales to develop and test pricing strategies tailored to solo/small-team economics. Translate segment-level packaging decisions into client-facing positioning that accelerates sales.
Contribute to the commercial hypothesis, test-and-learn framework, and eventual scaled strategy for CPL-based buyer lead products targeting solo and small clients.