Lead Product Marketing Manager

Carta•Seattle, WA

2d•$173,613 - $215,000

About The Position

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on GTM enablement, you'll work to bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation. You will develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win. You will build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging. You will deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue. You will partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind. You will enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field. You will operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close. You will develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field. You will act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve. You will collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts. You will influence product development by surfacing structured customer and seller feedback into the product roadmap. You will be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences.

Requirements

8+ years of hands-on product marketing/GTM experience
Creative problem solving skills
Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Nice To Haves

SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
Motivation to work collaboratively in a fast-paced, ever-changing environment

Responsibilities

Bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation
Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field
Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve
Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts
Influence product development by surfacing structured customer and seller feedback into the product roadmap
Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences