Lead Product Marketing Manager - Enterprise

Klaviyo•Boston, MA

1d•Remote

About The Position

Klaviyo is expanding into the Mid and Large Enterprise market, challenging established marketing clouds. This role is crucial for driving this expansion by developing strategic positioning, sales plays, and integrated campaigns to build credibility and secure deals in the enterprise space. The position requires a high degree of autonomy and is suited for an individual who can set direction and effectively arm the sales team with compelling, differentiated messaging. The ideal candidate has experience in high-stakes sales environments and can translate market strategy into actionable sales tools and campaign strategies. This role involves collaborating with GTM leadership, developing messaging for sales plays and integrated marketing campaigns, creating essential field assets, and translating product vision into enterprise-focused narratives. Performance tracking and insights for the enterprise segment are also key responsibilities.

Requirements

8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS.
Direct experience marketing to mid-market and enterprise buyers is required.
Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout, operating independently without close management oversight.
Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations to communicate nuanced value propositions effectively.
Skilled at adapting positioning and messaging across segments, motions, and competitive contexts.
Strong instincts for what resonates with Enterprise buyers.
Able to frame ambiguous problems, synthesize competing inputs, and communicate clear, structured recommendations to senior stakeholders.
High craft bar for written and visual work; output should be ready for executive and external audiences with minimal revision.
Proven ability to drive alignment across teams with competing priorities, through influence rather than formal authority.
Active mentor who raises the quality bar of work around them and contributes to a high-performing team environment.

Responsibilities

Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment.
Design Enterprise sales plays from ICP definition through field launch, including competitive positioning and messaging.
Serve as the PMM lead on Enterprise integrated marketing campaigns, contributing strategy, messaging, and assets.
Own the strategic concept behind anchor assets for integrated marketing campaigns.
Maintain and evolve core Enterprise assets, including pitch deck library, enterprise landing page, EBC materials, objection handling, and discovery frameworks.
Translate the Klaviyo product vision and roadmap into compelling narratives for Enterprise audiences.
Synthesize field and customer insights to influence roadmap prioritization.
Track Mid and Large Enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates by segment.
Deliver structured readouts with clear recommendations on GTM performance.