Lead Product Manager Credit Card Acquisition Strategy

Wells Fargo & Company•Irving, TX

1d•$119,000 - $206,000•Hybrid

About The Position

Wells Fargo is seeking a Lead Product Manager to help shape the strategic direction of the Wells Fargo Branded Credit Card business. This is a Strategy/Growth Product Management role where the product is the credit card portfolio, and the primary objective is driving acquisition growth, profitability, and portfolio performance. The Lead Product Manager will play a pivotal role in shaping the future of the credit card portfolio by defining and executing strategies that enhance acquisition capabilities, optimize acquisition strategies, and deliver customer-centric solutions. Wells Fargo is building the next generation of growth strategies for one of the nation's largest branded credit card portfolios. This is an opportunity to influence how millions of customers engage with our products while driving measurable business growth in a highly visible role. As a Lead Product Manager on the Targeted Acquisition team, you will help shape acquisition strategy across direct mail, email, and digital channels. You will partner with senior leaders and key stakeholders across Marketing, Analytics, Risk, Finance, Legal, and Product to identify growth opportunities, optimize customer acquisition, and enhance portfolio profitability. This role is ideal for someone who enjoys solving complex business problems, leveraging data to drive decisions, and influencing strategy within a large-scale consumer lending organization.

Requirements

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Credit card acquisition, portfolio management, or growth strategy
Experience in Consumer lending products such as credit cards, personal loans, auto lending, or unsecured lending
Marketing strategy, acquisition analytics, and/or portfolio optimization
Financial services consulting with exposure to consumer banking or lending
Performance marketing across direct mail, email, digital, or paid media channels
Market research, competitive intelligence, and growth strategy development
Experience with credit card acquisition, customer growth, or lending portfolio strategy
Strong SQL, analytical, and data interpretation skills
Experience developing executive presentations and business recommendations
Understanding of credit risk, lending frameworks, and regulatory requirements
Proven ability to deliver results in complex, matrixed organizations

Responsibilities

Drive Acquisition Strategy: Develop acquisition strategies across direct mail, email, and digital marketing channels. Define audience targeting, offer strategy, segmentation approaches, and campaign priorities. Identify opportunities to improve acquisition efficiency, response rates, and customer profitability.
Leverage Data to Influence Decisions: Analyze customer behavior, campaign performance, and portfolio trends. Build data-driven recommendations that influence business strategy and marketing investments. Develop business cases, forecasts, profitability analyses, and executive-level insights.
Lead Cross-Functional Initiatives: Partner with Marketing, Analytics, Risk, Product, Finance, Operations, Compliance, and Legal teams. Influence campaign direction and prioritization across multiple stakeholders. Lead initiatives from concept through execution and performance evaluation.
Optimize Portfolio Growth: Evaluate acquisition channel performance and customer lifetime value. Monitor portfolio health and identify growth opportunities. Design testing frameworks that improve targeting, offer effectiveness, and acquisition outcomes.
Communicate with Impact: Present findings and recommendations to senior leadership. Create clear executive-level communications and performance reporting. Translate complex analysis into actionable business decisions.