Lead Product Manager, Growth

HelloFresh • New York, NY

10h

About The Position

Audience management and signal optimization are critical for HelloFresh's paid social advertising. This role is responsible for the signal, audience, and data layer of a closed-loop growth system, which includes capturing events, transforming and modeling them, activating audiences, and optimizing ad spend. The position involves architecting a framework, running experiments, proving impact, and scaling wins into global production infrastructure. This is a leadership role focused on defining and building the future of performance marketing systems at HelloFresh.

Requirements

• 6–8+ years in Product Management, with meaningful experience in Ad-Tech, Growth, or ML-driven systems.
• Proven track record of owning 0→1 and 1→N platforms — not just features — with clear before-and-after business impact.
• Strong product intuition paired with analytical rigor.
• AI-native by default: LLMs, AI coding assistants (Cursor, Copilot, or equivalent), and automation are part of your daily workflow.
• Hands-on experience with conversion tracking, signal transmission, and attribution: personally configured a CAPI integration, designed an event deduplication scheme, and engineered a signal hierarchy.
• Audience management depth: custom audience creation and syndication, lookalike seed design, lifecycle segmentation, first-party CRM-to-platform matching pipelines, and identity resolution.
• Privacy and compliance fluency: GDPR, CCPA, iOS signal loss, and their practical implications for signal coverage, audience eligibility, and match rates.
• Experience working with ML and Data Science teams on model-driven products: can co-own model design, review feature engineering, and challenge modelling decisions with informed questions.

Responsibilities

• Define and evolve the company’s north star signal framework by capturing, transforming, and activating high-quality intent signals, shifting from lagging conversions to leading indicators while driving experimentation to improve platform learning and bidding efficiency.
• Build and scale a first-party audience intelligence system, including advanced segmentation, automated audience creation, governance models, and real-time syncing infrastructure to enhance targeting precision and operational efficiency.
• Own end-to-end signal integration strategies across major ad platforms (Meta, Google, TikTok), defining event hierarchies, optimizing signal quality and compliance, and shaping how algorithms interpret and act on company data.
• Develop and manage a continuous Signal → Model → Decision → Feedback loop, ensuring alignment between internal measurement and platform signals while enabling real-time optimization, model retraining, and incrementality validation.
• Act as the accountable owner across Product, Data Science, Engineering, and Marketing, influencing senior stakeholders and driving a test-and-learn approach that prioritizes evidence-backed innovation before scaling solutions.

Benefits

• Competitive hourly rate
• 401K company match that vests immediately upon participation
• Team bonus opportunities
• Generous PTO
• Flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed