Lead Product Manager, Enablement and GTM
About The Position
This role leads complex in-store marketing initiatives, requiring a strong understanding of shopper behavior, retail trends, and point-of-sale engagement strategies. It collaborates closely with cross-functional teams, including retail operations, merchandising, sales, and training, to address in-store marketing challenges and enhance the customer experience. The position develops and implements strategies that improve in-store execution, optimize retail environments, and drive shopper conversion. It also focuses on product enablement within the store—ensuring frontline teams are equipped with the tools, training, and messaging needed to effectively represent products and guide customer decisions. The role leverages customer insights, store-level data, and feedback to refine messaging, displays, and promotional tactics at the point of purchase.
Requirements
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Nice To Haves
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Experience with in-store product enablement, including frontline team training, product demos, sales tools, and point-of-sale messaging.
- Strong understanding of shopper behavior, retail execution, and how to improve conversion at the shelf or display level.
Responsibilities
- Inputs to product strategy with cross-functional stakeholders consistent with the shared vision for the product or enabling platform.
- Implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
- Controls for the customer experience and customer needs in product requirements and as an input to decision making.
- Monitors metrics that inform the success of products including usability studies, research and market analysis.
- Manages one or more workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
- Monitors product profitability measures, including budget.
- Participates in operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews.
- Interfaces with product and technology leadership as needed.
- Partners with content developers, data scientists, product designers and user experience researchers.
Benefits
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security
- Support your mental health
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What This Job Offers
Job Type
Full-time
Career Level
Senior
