GTM Enablement Manager

Litmus • Toronto, ON

1d

About The Position

As a fast-growing company, Litmus is scaling its go-to-market teams and is building a world-class enablement function to support this growth. We are laying a strong foundation to ensure our teams have consistent processes, streamlined tools, and easy access to the knowledge they need to be successful. Reporting to the Director of Revenue Operations, you will be the first dedicated enablement hire. This is a hands-on, high-impact role at the intersection of strategy and execution. The foundational operating model and content strategy are being built right now; you will be responsible for taking this framework and executing against it, building the programs, playbooks, and coaching rhythms that directly improve seller productivity and drive revenue growth. We're looking for someone who treats enablement as an operational discipline and is excited to build a world-class function with us.

Requirements

• Proven Experience: You have 5+ years of hands-on experience in a GTM Enablement, Sales Enablement, Enterprise Sales, or similar role within a B2B SaaS company.
• A True Builder: You have a demonstrated track record of creating impactful enablement programs, sales playbooks, and training content from scratch. You are scrappy and know how to get things done.
• Strategic & Operational: You can think strategically to design an effective program but also love to be in the weeds building the content and systems yourself.
• Excellent Communicator & Influencer: You can easily build relationships with stakeholders at all levels, from individual reps to executive leadership, and can translate complex ideas into clear, actionable guidance.
• Deep Sales Acumen: You have a strong point of view on what great looks like in a modern sales organization and have experience with value-based selling methodologies (e.g., MEDDPICC).
• Data-Driven: You treat enablement as a science, using data and analytics to diagnose challenges, measure the impact of your programs, and identify opportunities for improvement.
• Master Project Manager: You are highly organized and can manage multiple complex projects simultaneously, from initial design to launch and ongoing measurement.

Nice To Haves

• Experience with our GTM tech stack (e.g., Salesforce, HubSpot, Clay).
• Experience in the industrial, manufacturing, or IoT space.
• AI-curious mindset with an interest in leveraging AI tools to improve enablement, productivity, and GTM effectiveness.

Responsibilities

• Develop and Own Sales Playbooks: Partner closely with Product Marketing and Sales Leadership to build, launch, and maintain our core sales playbooks. You will translate our value-based selling methodology into practical, repeatable talk tracks and frameworks that our sellers can use immediately to drive pipeline.
• Build Onboarding and Continuous Learning: Design and own our first structured GTM onboarding program from the ground up, creating a curriculum that materially shortens ramp time. You will also establish a continuous learning rhythm for tenured sellers through skills clinics and peer-led sessions to reinforce messaging and sharpen technique.
• Manage Content Strategy: Take ownership of our new central content library. You will work with RevOps and content owners to ensure our sellers always have current, field-tested, and easy-to-find materials right when they need them.
• Drive GTM Readiness: Coordinate and deliver enablement programs for new product launches, GTM plays, and other strategic initiatives. You'll work with cross-functional partners to ensure the entire field is trained, confident, and ready to execute ahead of every launch.
• Implement Coaching Programs: Build and manage a coaching cadence for the seller community, potentially leveraging conversation intelligence to surface insights, identify skill gaps, and create targeted coaching interventions in partnership with frontline sales managers.
• Partner on Operations: Work closely with Revenue Operations to drive the adoption of new tools, processes, and CRM workflows, translating operational changes into clear, field-facing learning experiences that minimize friction and accelerate uptake.
• Measure and Report on Impact: Establish and track key enablement metrics tied to seller performance—such as quota attainment, win rates, and program adoption. You will build a data-driven process to evaluate program effectiveness and continuously raise the bar.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed