Lead Product Manager – Behavioural

YouGov•Boulder, CO

3d•$150,000 - $170,000•Remote

About The Position

YouGov's Data Products team is at the forefront of product innovation, data science, and commercial strategy, transforming behavioral signals from sources like streaming, browsing, social media, and conversational AI into products that help brands better understand consumer behavior. This team operates globally, collaborating with engineering, research, data science, and commercial stakeholders to bring innovative data products to market at scale. As the Lead Product Manager - Behavioral, you will be responsible for the strategic direction and evolution of YouGov's behavioral data portfolio. Reporting to the VP of Data Strategy and working closely with the Chief Product Officer, your responsibilities will encompass product strategy, roadmap execution, data partnerships, product performance, and commercial success. You will focus on enhancing data quality, improving product capabilities, and delivering greater customer value while ensuring products are scalable, competitive, and aligned with business objectives.

Requirements

Strong product management experience within data, analytics, SaaS, or technology-led environments.
Understanding of behavioural, digital, or consumer data products and their commercial applications.
Experience working with engineering and data science teams to deliver scalable product solutions.
Strong analytical skills with experience using product, customer, and commercial data to support decision-making.
Knowledge of data privacy and governance considerations relevant to data products.
Strategic thinker with a strong balance of commercial awareness and execution focus.
Strong stakeholder management and influencing skills, including experience working with senior leaders.
Excellent communication skills, able to simplify complex concepts for diverse audiences.
Comfortable operating in fast-paced environments and navigating ambiguity.
Collaborative, customer-focused, and outcome-oriented.
7-10+ years' experience in product management, including several years operating at a senior or lead level within data products, analytics platforms, or technology businesses.
Proven track record of delivering product roadmaps from concept through launch and ongoing optimisation.
Experience working with global, cross-functional teams and influencing senior stakeholders.
Degree-level education in Social Science, Data Science, Computer Science, Engineering, or a related discipline.

Nice To Haves

Experience in market research, consumer insights, media measurement, adtech, or related sectors is advantageous.
Experience in behavioural data, market research, consumer insights, media measurement, adtech, or related data environments is advantageous.
An MBA or advanced technical qualification is advantageous.
Recognised internally as a subject matter expert in their field, with a track record of providing thought leadership that has shaped product direction.

Responsibilities

Own the full product lifecycle, from discovery and validation through to launch, optimisation, and retirement.
Identify and evaluate new behavioural data partnerships and opportunities.
Define product requirements, success metrics, and go-to-market plans for new product initiatives.
Monitor product performance and KPIs, using customer, product, and commercial data to drive prioritisation and continuous improvement.
Partner with commercial teams to ensure effective packaging, positioning, and adoption.
Develop and maintain the product roadmap, translating strategic priorities into clear deliverables and measurable outcomes.
Build business cases and recommendations to support investment and prioritisation decisions.
Identify emerging behavioural data sources, market trends, and customer needs to inform future product development.
Act as the subject matter expert for YouGov's behavioural data products.
Build strong relationships across product, engineering, data science, research, marketing, and commercial teams.
Lead cross-functional delivery, balancing customer needs, business priorities, and technical constraints.
Communicate product strategy, priorities, risks, and trade-offs to stakeholders at all levels.
Partner with senior leadership to shape the future direction of the behavioural data portfolio.
Gather and synthesise customer, market, and competitive insights to identify product opportunities and improvements.
Maintain awareness of developments in behavioural data, market research, consumer insights, privacy regulations, and emerging technologies.
Ensure customer needs remain central to product decisions and roadmap priorities.