Lead Product Commercial Marketing Manager

DIRECTV • El Segundo, CA

6d • $111,122 - $201,653 • Remote

About The Position

The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Commercial Marketing Manager establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Requirements

• 3 – 5 years of experience in product marketing, brand marketing, or related field.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Demonstrated experience leading integrated, multi-channel marketing campaigns.
• Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo).
• Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau).
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Nice To Haves

• Experience in B2B Marketing and Cross Functional Partnerships.
• Experience in telecom, subscription services, or a related consumer-facing industry.
• Familiarity with churn reduction, retention, and ARPU-growth strategies.
• Experience mentoring or informally leading junior team members.
• Project management certification or equivalent experience (e.g., Agile/Scrum familiarity).

Responsibilities

• Lead the development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).
• Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
• Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.
• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.
• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.
• Lead small projects independently or drive substantial portions of larger organizational initiatives.
• Develop comprehensive competitive analysis and market intelligence reports to inform product and marketing strategy.
• Monitor market trends, customer behavior, and competitor activity to identify opportunities and risks.
• Translate research and analytics into clear, actionable recommendations for stakeholders.
• Track and report on campaign performance against KPIs (gross adds, churn, ARPU, engagement).
• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.
• Apply testing best practices to validate hypotheses and scale what works.
• Serve as a subject matter expert for the product marketing domain.
• Establish and document best practices for the broader marketing organization.
• Provide regular guidance, coaching, and mentoring to less experienced team members.

Benefits

• The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• DIRECTV WAGE ZONES: $111,122 - $201,653
• Low (N1): $111,122 - $166,583
• Mid (N2): $116,970 - $175,350
• High (N3): $128,667 - $192,885
• Top (N4): $134,516 - $201,653
• Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior