Product Marketing Lead
About The Position
As Product Marketing Lead, you will own how Paraform shows up in the market. You'll set positioning for our platform, define how we win across our two-sided audience of companies and recruiters, and build the foundation for a world-class product marketing function. You will partner closely with the VP of Marketing, founders, Product, and Sales to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution as we scale through Series C and beyond. You will start as a hands-on individual contributor and build the PMM team over time. Success in this role means: Paraform has a clear, opinionated narrative in the recruiting and talent market. Sales wins more deals because of sharp positioning and enablement. Product launches are orchestrated, strategic, and drive measurable adoption. The PMM function becomes a force multiplier across the company.
Requirements
- 5+ years of product marketing experience at a B2B SaaS company
- Proven track record owning positioning and messaging for a complex B2B product — category narrative, not just feature-level launches
- Experience leading end-to-end product launches with measurable impact on pipeline, adoption, or revenue
- Exceptional writing and storytelling skills — can take a technical product and turn it into clear narrative for web, sales, and exec audiences
- Strong sales partnership instincts — track record building enablement that moves win rates
- Deep customer curiosity — you learn from sales calls, customer interviews, and market research
- Comfort operating in ambiguity with minimal infrastructure — energized by setting direction from first principles
Nice To Haves
- Experience marketing to talent, recruiting, or HR audiences
- Experience launching AI-powered products
- Experience building and scaling a PMM team
Responsibilities
- Define Paraform's category narrative — developing differentiated positioning across our key personas (talent leaders, founders, recruiters)
- Own persona depth and segmentation by company size, vertical, and agency type to inform targeting and messaging
- Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence
- Own product launch strategy and execution, from beta through full GA, partnering closely with Product on roadmap priorities
- Build sales and GTM enablement — pitch decks, battlecards, ROI calculators, case studies, and competitive talk tracks
- Oversee messaging across the website, thought leadership, and customer stories to shape executive narrative for speaking, PR, and industry presence
- Define metrics for PMM impact on revenue and adoption, and report on them to leadership
- Hire and develop a high-performing PMM team over time
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
