Lead Marketing Manager, Public Sector

Clio•Washington, DC

5d•$148,600 - $222,800•Hybrid

About The Position

Clio is seeking a Lead Marketing Manager, Public Sector to build and lead the go-to-market strategy for fast-growing and high-value segments in the legal industry, including in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations. This role is ideal for an experienced B2B marketer with a deep understanding of selling into government, including procurement processes, multi-stakeholder environments, and trust/compliance considerations. The position requires a candidate based in the Greater Washington, D.C. area. The Marketing team is a key driver of Clio's revenue growth, leading strategic campaigns to attract, engage, and convert target segments. While Clio is a leading legal software provider, the government segment represents a significant, untapped opportunity. The team collaborates effectively using async, video, and Slack communication, valuing initiative, excellence, experimentation, and results.

Requirements

10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences
Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations
Experience working directly and activating Government resellers and channels partners on joint GTM strategies
Excellent analytical skills and experience measuring and optimizing data-driven marketing programs
Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines
Strong communication, presentation, project management, and writing skills — including the ability to craft messaging that resonates with institutional and compliance-focused buyers
Comfort making decisions with imperfect information in an emerging, high-growth environment
Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline

Responsibilities

Leading Clio’s growth strategy for the government segment — federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations — identifying and driving revenue opportunities that can be optimized to unlock significant, compounding growth.
Analyzing all aspects of Clio’s marketing and sales funnel for the government segment, identify the largest areas of improvement, and implement strategies to capitalize on them — accounting for longer decision cycles, procurement requirements, and institutional buying dynamics.
Articulating and communicating plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes.
Driving cross-functional planning processes for government segment growth.
Leading partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics and results, and adjust as needed to meet goals.
Owning and activating Government channel partners and resellers on an integrated, joint go-to-market strategy.
Acting as the subject-matter expert for the rest of the marketing team — both in Demand Generation and in the government segment — surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints.
Maintaining multiple, complex, scalable, end-to-end programs, designed with specific goals aligned to the government segment’s growth trajectory.
Managing large portions of budgets, including negotiating and partnering with vendors, associations, and public-sector-relevant channels.
Building awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public-sector legal community.