Senior Marketing Manager - Public Sector

Algomarketing

6d•Onsite

About The Position

Algomarketing is hiring on behalf of a Global Enterprise SaaS organisation seeking a Senior Marketing Manager to lead marketing for the DACH Public Sector. The role will focus on strengthening AI perception, generating high-value demand and building engagement with priority government accounts. The successful candidate will own the end-to-end marketing strategy for the public sector vertical, supporting government departments as they modernise public services and adopt new technology.

Requirements

Bachelor’s degree or equivalent practical experience
Proven B2B marketing experience within the Public Sector or Government vertical
Experience delivering account-based marketing programmes
Experience developing marketing strategies for enterprise-level accounts
Experience managing external creative agencies
Experience managing event vendors and third-party partnerships
Experience delivering large events with tailored industry content
Native-level German

Nice To Haves

Deep understanding of the DACH Public Sector landscape
Knowledge of central government departments
Knowledge of public-sector procurement frameworks
Understanding of public-sector digital transformation agendas
Proven experience aligning marketing strategies with sales objectives
Track record of supporting pipeline and revenue growth
Strong cross-functional stakeholder management skills
Ability to influence Sales leadership
Ability to collaborate effectively with Policy teams
Ability to collaborate effectively with Product teams
Experience marketing complex cloud solutions
Experience marketing AI and data solutions
Experience marketing security solutions
Experience engaging C-level executives and IT decision-makers

Responsibilities

Develop and execute a comprehensive marketing strategy for the DACH Public Sector
Increase AI perception and generate demand among C-level executives, IT decision-makers and developers
Lead targeted account-based marketing programmes for priority government departments
Create tailored narratives that address departmental challenges and transformation goals
Partner closely with Public Sector Sales leadership and Government Affairs and Public Policy teams
Align marketing activity with business priorities, pipeline targets and lead follow-up
Plan and deliver high-impact proprietary events
Manage targeted third-party sponsorships
Oversee external agencies and vendors
Ensure campaigns and events are delivered to a high standard and within budget
Build market presence around Smart Data and AI, Security, Sustainability and Digital Sovereignty
Support wider DACH marketing initiatives
Contribute to regional summits and account-based marketing programmes with a Public Sector focus
Collaborate with teams supporting Central and Eastern Europe and the Nordics