Lead Marketing Data Analyst

Adobe•San Jose, CA

37d

About The Position

Drives strategic decision-making by translating complex data into clear recommendations that shape marketing investment and growth priorities. Influence cross-functional leaders by defining success metrics, optimizing channel strategy, and identifying high-impact opportunities.

Requirements

Proven analytical skills with strong organizational and communication abilities.
Extensive knowledge of marketing and media channels; experience with mobile and Gen AI is highly preferred.
Ability to build collaborative relationships and implement data-driven recommendations successfully.
Master's degree or 7+ years of equivalent practical experience
Working knowledge of agentic AI tools such as Claude Code, Cursor AI, Codex
Proficient in SQL, Databricks, Python
Prior experience in Marketing analytics, customer analytics or Product analytics is an advantage.

Responsibilities

Deliver real-time category specific strategic perspectives to drive marketing growth at Adobe.
Measure and analyze upper and mid-funnel performance of our high end marketing initiatives including campaign progressions and benchmarks.
Evaluate marketing investment efficiency and partner with paid media teams with customer targeting and journey mapping.
Develop executive‑ready narratives and summaries, translating complex analyses into clear takeaways for senior leadership and business reviews.
Develop central initiatives by collaborating closely with the media, Product Marketing, Finance, Go-To-Market, and adobe.com teams.
Build innovative solutions to improve the influence of marketing on product growth.
Drive guidelines and improvements in internal analytics tools through partnerships with cross-category teams.