Lead Marketing Consultant- Lead Marketing Consultant - Customer Acquisition Strategies

Wells Fargo & Company•Charlotte, NC

2d•Hybrid

About The Position

Wells Fargo is seeking a Lead Marketing Consultant to lead marketing customer acquisition strategies with a focus on acquiring Wells Fargo customers without a deposit relationship. Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. This role is critical in helping the Consumer Bank deliver new customer growth deepening strategies. The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This is a high-visibility role, which offers opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience in marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
Experience working in banking or financial services
Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
Experience with build a test and learn agenda through business case creation and stakeholder prioritization
Experience with preparing management-level presentations and influence senior decision makers
Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
Ability to work independently and prioritize tasks and responsibilities
Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Responsibilities

Develop and implement comprehensive marketing strategies to deepen new Wells Fargo customers into the Consumer Bank and improve customer experience (e.g., Ads/Owned Channels, Email, Direct Mail Search, LLM/AI optimized advertising, etc.)
Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening and deepen consumer relationships
Craft well-structured strategic marketing plans using qualitative and quantitative data to produce measurable results
Partner with multiple cross-functional teams to understand end-to-end performance - across page traffic, account profitability, and budget metrics
Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
Embrace test and learn while being thorough in the management of details
Become a customer advocate – reach greater understanding of our prospect checking customer needs and segment pain-points