Lead Marketing Communications
AT&T•Dallas, TX
•Onsite
About The Position
Responsible for planning, developing, and managing integrated local marketing communications campaigns to promote company products and/or communicate brand messages in support of local market needs and objectives.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Responsibilities
- Lead the development and execution of local marketing communications programs aimed at driving local market objectives such as door swings, sales, and/or changing the perception of the brand through various advertising media (OOH, social, display, DJ Chatter, activations, etc.)
- Collaborate with local business unit leaders and agency partners to develop and implement advertising, communications, and tools that align with AT&T’s strategy and business goals.
- Manage agency and internal creative partner relationships, specifically with those who are executing the copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services.
- Expertise and knowledge of the latest tools and resources available in the GenAI and Creative Automation space that can be used to improve creative efficiency and performance.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
