Lead Marketing Campaign Management

Humana • Indianapolis, IN

4d • $115,200 - $158,400 • Remote

About The Position

The Marketing Lead will lead and implement direct response marketing campaigns focusing on creative strategy, development and production of direct mail marketing to increase sales and awareness for the organization's products and/or services. The Lead, Marketing Campaign Management contributes to the operational execution of lead generation direct mail and email marketing. These campaigns primarily support our suite of Medicare products, aimed at prospective and current members. This Lead is responsible for overseeing the campaign creative development and strategy, process and productions, leading initiatives to increase productivity and efficiency.

Requirements

• Bachelor's degree in Marketing, Communications or Business
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
• 4+ years of project leadership experience
• Progressive levels of responsibility within a fast paced marketing environment

Nice To Haves

• Master's Degree in Marketing, Communications or Business
• Prior health insurance industry experience
• Understanding of marketing metrics and program measurement

Responsibilities

• Formulation and Project management of direct mail creative strategy, campaign and processes
• Ensures campaigns operate at peak efficiency, staying on schedule and budget
• Manages and coordinates resources, scheduling, building and managing budgets
• Facilitates collaboration across internal teams to align on expectations, meets deadlines and increases productivity
• Manages outside vendors including advertising agencies and production facilities
• Maintains a high quality and compliance standard of product and delivery
• Recommends and evaluates processes, procedures and quality to gain efficiencies
• Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
• Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
• Requests and maintains materials and tracking identifiers
• Functions as an Industry expert bringing forth innovative ideas and new ways of thinking
• Takes action to resolve operational problems and minimize delays

Benefits

• medical
• dental
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level