Lead Management Specialist

YokogawaNewnan, GA

About The Position

Yokogawa, an award-winning provider of industrial automation and other technology solutions, is seeking a dynamic Lead Management Specialist to join their team. This role is crucial for managing and optimizing the sales lead process, contributing to the company's mission of "co-innovating tomorrow" and supporting sustainable development goals. The company fosters a global culture that values respect, collaboration, integrity, and gratitude, offering significant career growth opportunities.

Requirements

  • Experience with CRM and lead management systems required.
  • Strong Microsoft Office skills, especially Excel and PowerPoint.
  • Ability to develop dashboards, reports, and performance metrics.
  • Strong organizational and follow-up skills.
  • High attention to detail.
  • Strong communication and interpersonal skills.
  • Ability to manage multiple priorities simultaneously.
  • Process-oriented mindset with focus on accountability.
  • Ability to work independently while coordinating across multiple departments.
  • Strong analytical and problem-solving capabilities.
  • 4+ years relevant industry experience.

Nice To Haves

  • Experience with LeadCentral, SAP, Monday.com, or similar platforms preferred.
  • Degree in Mechanical, Electrical, Chemical, or Industrial Engineering strongly preferred.
  • Advanced degrees / Experience is a plus.
  • Experience working with manufacturer representative networks and channel partners preferred.
  • Experience managing sales pipelines, opportunity tracking, and customer follow-up processes.
  • Demonstrated experience working with OEMs and Key/Strategic Accounts, including long-term account development and relationship management.
  • Strong background in technical application support and product selection within instrumentation (pressure, flow, level, analytical, etc.).

Responsibilities

  • Manage daily qualification and tracking of HOT and WARM sales leads within Salesforce and our lead tracking system.
  • Perform proactive lead follow-up through email and phone outreach.
  • Convert leads into appropriate opportunity stages.
  • Monitor lead aging and ensure timely action on all assigned opportunities.
  • Reassign incorrectly routed or stalled leads as required.
  • Maintain zero overdue HOT leads within shared sales queues exceeding established response targets.
  • Serve as a central point of coordination between Inside Sales and external Sales Representatives.
  • Ensure sales reps update lead opportunity fields accurately and within required timelines.
  • Monitor compliance with lead management procedures and escalation requirements.
  • Escalate non-responsive or non-compliant lead activity to sales management when necessary.
  • Support ongoing improvements to sales workflows, procedures, and reporting structures.
  • Maintain accurate CRM data and opportunity tracking.
  • Develop and support dashboards, opportunity tracking tools, and reporting metrics.
  • Identify trends, bottlenecks, and process improvement opportunities.
  • Participate in monthly cadence calls and sales coordination meetings.
  • Collaborate with Sales Operations, Regional Sales Managers, and Product Teams to improve lead conversion effectiveness.
  • Assist with training and communication related to lead tracking system procedures and expectations.
  • Support strategic growth initiatives and continuous improvement activities within the sales organization.
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