Lead Management Specialist

The Company • Mount Airy, NC

5d • Remote

About The Position

The Lead Management Specialist is Optional Remote at the Customer Service Center (CSC), with operations in the U.S. and has overall responsibility for managing and nurturing sales leads to drive business growth. This position reports directly to the Director, Customer Service and does not have direct reports.

Requirements

• Knowledge of lead generation and lead management best practices.
• Familiarity with CRM systems and lead tracking tools.
• Analytical skills to assess lead data and performance metrics.
• Strong communication and interpersonal skills.
• Excellent organizational and multi-tasking abilities.
• Adaptability to work in a fast-paced and dynamic environment.
• Sales-oriented mindset with a focus on lead conversion and revenue growth.
• Excellent problem-solving skills.
• 3 years’ experience in a similar role, preferably in a sales or marketing environment.

Nice To Haves

• Bachelor’s degree in marketing, business, or related field preferred.
• Sales or lead management certifications preferred.

Responsibilities

• Manages the sales lead pipeline, ensuring leads are properly qualified, tracked, and nurtured.
• Evaluates incoming leads to determine their potential as prospective customers based on predefined criteria.
• Creates and distributes qualified leads from incoming calls and online chats to the appropriate sales representatives based on territory, product expertise, or other criteria.
• Works closely with the sales team to ensure they have the necessary information to follow up with leads.
• Provides feedback and insights on lead quality and conversion rates.
• Analyzes lead data to identify trends and opportunities for improvement.
• Provides regular reports to management on lead performance.
• Reviews and improves lead management processes to increase efficiency and effectiveness.
• Maintains and updates the company’s CRM system, ensuring data accuracy and completeness.
• Supports lead generation efforts through various marketing channels, such as email campaigns, events, webinars, etc.
• Stays updated on industry trends, competitor activities, and customer needs to improve lead targeting and qualification.

Benefits

• Competitive salary compensation role.
• Competitive benefits package.
• 401K with a company match.
• Paid days off: holiday and vacation.
• Continuous training and growth opportunities to build your career with Leonard.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level