Lead, Jordan FBAT Communications (Global Football, Baseball, American Football and Training)

Nike•Beaverton, OR

21d

About The Position

WHO YOU’LL WORK WITH Jordan Brand Communications shapes and amplifies the stories that define who we are—building meaningful narratives, relationships, and moments that connect with consumers. Inspired by Jordan’s relentless pursuit of greatness, we set a high bar for craft, clarity, and impact—and we show up for each other as one team to get there. We’re curious by nature, ambitious in our standards, and creative in our approach. Our team brings a wide range of experiences and viewpoints, and we thrive by thinking differently, moving quickly, and delivering with teamwork in a fast-paced environment. WHO WE ARE LOOKING FOR We are looking for a Lead, Jordan Brand Communications to join our fast paced, high-energy team in Portland, OR. This person will lead Global and North America communications for Jordan Brand FBAT—Global Football, Baseball, American Football and Training—shaping narratives and driving breakthrough storytelling across athletes, product and sport moments. You will collaborate closely with cross-functional and geo teams, agency partners, and key stakeholders to deliver integrated communications strategies that elevate the Jordan Brand and fuel business growth. In this role, you will develop and lead communications strategies for FBAT, overseeing planning through execution across Global and North America. You will be responsible for setting the seasonal communications approach, leading key moments, managing issues and opportunities, aligning with the business and partnering with the media relations team to land compelling stories that connect with consumers and communities critical to the success of the Jordan Brand. A passion for the Jordan Brand, sports, athletes, communities and culture will help the right candidate be successful in this role. Bachelor’s degree in communications, Public Relations or Marketing or related field. Will accept any suitable combination of education, experience and training. 8+ years of experience in communications, PR and/or brand marketing (in-house, agency or both), with experience leading integrated programs Proven ability to lead through influence—building alignment across senior stakeholders, cross-functional teams and geographies Strong writing, editing and research skills with the ability to adapt tone and voice for different audiences Strategic thinker who can also execute—comfortable moving between big-picture planning and detailed delivery across Corporate, Brand, Product and Media communications Understanding of the current media landscape, including national, regional, trade, and digital outlets Highly organized and calm under pressure; able to lead multiple projects simultaneously and meet tight deadlines in a fast-paced environment Organized, detail-oriented and reliable under pressure Jordan Brand enthusiast with strong knowledge of sport and culture—especially football, baseball, American football and/or training—and a desire to help shape what’s next

Requirements

Bachelor’s degree in communications, Public Relations or Marketing or related field. Will accept any suitable combination of education, experience and training.
8+ years of experience in communications, PR and/or brand marketing (in-house, agency or both), with experience leading integrated programs
Proven ability to lead through influence—building alignment across senior stakeholders, cross-functional teams and geographies
Strong writing, editing and research skills with the ability to adapt tone and voice for different audiences
Strategic thinker who can also execute—comfortable moving between big-picture planning and detailed delivery across Corporate, Brand, Product and Media communications
Understanding of the current media landscape, including national, regional, trade, and digital outlets
Highly organized and calm under pressure; able to lead multiple projects simultaneously and meet tight deadlines in a fast-paced environment
Organized, detail-oriented and reliable under pressure
Jordan Brand enthusiast with strong knowledge of sport and culture—especially football, baseball, American football and/or training—and a desire to help shape what’s next

Responsibilities

Lead communications for Jordan Brand FBAT across Global and North America, setting strategy and driving integrated storytelling in partnership with geo, brand, sport marketing, product and media teams.
Own the FBAT communications strategy across Global and North America, aligning seasonal narratives to business priorities and growth initiatives
Lead integrated communications plans for key FBAT moments (athlete signings, product launches, seasonal campaigns, tournaments/series), including message architecture and story angles
Partner with media relations team to secure and manage proactive story opportunities, interviews and briefings across sport, product and key sport moments
Anticipate and manage emerging issues, risks and opportunities impacting FBAT; develop POVs, reactive statements and guidance in partnership with key stakeholders
Build strong cross-functional relationships and influence without authority—bringing clarity, momentum and cohesion across multiple teams and time zones
Lead agency/partner workflows as needed (briefs, deliverables, timelines), ensuring consistent Jordan Brand voice, high craft and on-time delivery
Lead multiple complex work streams at once, prioritizing resources and timelines to deliver against seasonal plans
Write clearly, crisply and with a strong point of view—crafting executive-ready narratives, messaging and toolkits
Bring structure, follow-through and sound judgment to fast-moving projects, proactively removing barriers and driving decisions
Track and measure effectiveness of FBAT communications, translating insights into action and continuously improving strategy and messaging
Contribute to team planning and culture—mentoring others, elevating standards, and bringing new ideas to how we show up in sport and culture