Brand and Communications Lead

Bastion

2d • $150,000 - $225,000 • Hybrid

About The Position

Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses.

We are hiring a Brand and Communications Lead to make Bastion known. Today, we have proven product-market fit with marquee enterprise clients, a regulated trust charter, and a platform that institutions are building on — but almost no one outside of our existing network knows it. This role exists to change that.

You will be the person who shapes and guides the brand positioning, ensuring consistent messaging and visual alignment across all touch points. You will own earning press coverage, preps executives for panels, navigates conference floors through relationships, and runs targeted campaigns for decision-makers — and you'll do it with a persistent awareness that everything you build needs to eventually connect to pipeline.

Fintech or financial services experience is a meaningful advantage here — this is a space where regulatory nuance and institutional credibility are hard to fake, and harder to learn on the fly.

While we are prioritizing candidates based in New York City, we are open to candidates remotely in the United States.

Work to Be Done
Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job.
We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that.
If you think this is something you can handle, we will be excited to speak with you.

Requirements

• Fintech or financial services experience is a meaningful advantage.
• Ability to operate at a fast pace and adapt to changing work.
• Ability to contribute in the first week and be fully productive in the third month.

Nice To Haves

• Experience in a startup environment.
• Experience building a brand and communications function from scratch.
• Experience operating as a team of one.
• Experience making decisions with imperfect information.

Responsibilities

• Shape and guide brand positioning, ensuring consistent messaging and visual alignment across all touch points.
• Own earning press coverage.
• Prep executives for panels.
• Navigate conference floors through relationships.
• Run targeted campaigns for decision-makers.
• Learn the business, absorb the brand, and start showing up (First 30 days).
• Get deep on Bastion's product, regulatory positioning, and competitive landscape.
• Map the current state of Bastion's market presence.
• Audit the press and events landscape and start building relationships or reconnect with relevant reporters and editors.
• Partner with the Commercial team to understand current sales cycles and buyer objections.
• Ship something in week one (e.g., update a landing page, draft a LinkedIn post for an executive, pitch a reporter).
• Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content (By 90 days).
• Build and begin executing a brand activation strategy.
• Leverage media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities.
• Prep Bastion executives for speaking opportunities, panels, and media interviews.
• Launch targeted campaigns aimed at enterprise decision-makers.
• Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring.
• Scale earned media presence — move from initial placements to a steady cadence of press coverage, bylines, and thought leadership (By 180 days).
• Develop 30/60/90 day communications launch plans for new products and partnerships.
• Develop a scalable content and communications production workflow using AI tooling and contractor support.
• Build the case for where the function needs to grow (e.g., dedicated PR agency, event support, content contractors, or eventually a second hire).
• Work closely with agency partners, proactively manage budgets and ensure delivery of the best brand work.

Benefits

• Equal employment opportunities to all employees and applicants for employment.
• Prohibition of discrimination and harassment of any type.
• Participation in E-Verify to authorize eligibility of employment in the United States.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed