Lead, Influencer and Creator Marketing (NAM)
About The Position
The Influencer and creator marketing lead owns the channels where DEKA FIT wins or loses attention: TikTok, Instagram, Facebook, and the local influencer networks that give each event its hype. This is a growth role first and a content role second - every piece of creative, every creator partnership, and every post exists to move a ticket-sales number and pull new athletes into the DEKA FIT ecosystem. You are the person in the building who lives and breathes social - you read a feed the way others read a P&L. But you don't operate in a silo. Paid media, email/SMS, PR, and grassroots partnerships all draw on the same organic insight and creative assets you produce, and you draw on their data and reach in return. Your job is to make sure social and influencer strategy is the connective tissue across the whole marketing function, not a channel that runs in parallel to it. The Core Mission Turn attention into transactions - daily ticket sales and net-new customer acquisition - through organic social, the "NAM Noisemakers" influencer program, and tightly coordinated support of paid, email, and PR efforts.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in influencer marketing, social media marketing, or digital marketing.
- Proven success managing influencer campaigns and growing organic social media channels (TikTok, Instagram, and Facebook).
- Experience tracking campaign performance using analytics, promo codes, or UTM links.
- Strong understanding of social media trends, content strategy, and creator partnerships.
- Excellent communication, project management, and collaboration skills.
- Experience in the fitness, sports, wellness, or events industry is a plus.
- Strong work ethic, adaptability, and a hands-on approach.
- Proactive, solutions-oriented, and capable of operating effectively in dynamic, evolving environments while maintaining accountability and cost discipline.
Nice To Haves
- Experience in the fitness, sports, wellness, or events industry
Responsibilities
- Recruit a minimum of 10 local Noisemakers (gym owners, regional fitness influencers, community leaders) for every DEKA FIT event.
- Manage the regional influencer budget and ensure efficient spend allocation across creators.
- Assign custom tracking codes to every creator; report reach, engagement, code redemptions, and cost-per-acquisition (CPA).
- Brief creators on brand tone, event story, and content angles so Noisemaker output is usable across paid, email, and PR — not single-use content.
- Own end-to-end content for @deka.fit. This will include reels, carousels, stories, real-time event coverage.
- Engage in comments/DMs to convert prospects into registrations.
- Audit current TikTok presence and pitch a scalable strategy - raw UGC, trending audio, fitness challenges - to capture #FitTok as a top-of-funnel acquisition channel.
- Package and hand off every organic win (a hook, a format, a piece of UGC) to paid media as ad creative, to email as visual content, to PR as a proof point.
- Continuously provide new imagery, high-energy raw video, and ad copy hooks sourced from what's already working organically to the paid media partner.
- Flag organic engagement spikes to paid media in real time so winning content gets scaled into ad spend faster.
- Participate in routine ad-performance reviews to conversions, hook rates, CPAs - to help kill underperforming creative and scale winners.
- Supply the email/lifecycle owner with a steady stream of social-proven visuals, creator content, and copy hooks for campaigns and banner inserts.
- Coordinate posting and send schedules around the same event narratives so social, email, and SMS tell one consistent story instead of three disconnected ones.
- Support email-driven offers (flash sales, underperforming-region pushes) with matching organic and Noisemaker content on short notice.
- Surface standout athlete stories, Noisemaker moments, and viral content to the PR/comms function as raw material for press pitches and features.
- Align major social pushes (TikTok campaign launches, Noisemaker activations) with PR moments - fitness launches, press hits, local media pickup - for compounding reach.
- Ensure influencer and organic content reflect the same premium, high-energy brand positioning used in earned media.
- Take briefs from the NAM Marketing Manager on local business partnerships, run club outreach, and CVB-related activations, and translate them into social/creator campaigns.
- Ensure all grassroots activations use clean tracking links/codes to measure penetration accurately.
- Actively push, track, and convert sales for every open DEKA FIT event, every day.
- Produce organic and creator-driven hooks that introduce DEKA FIT to new fitness communities (CrossFit, F45, commercial gyms).
- Constantly test trending audio, formats, and community angles, and route what's working to paid, email, and PR partners.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
