Lead, SMC Advertiser Growth (Brand Ads)

Snap • Seattle, NY

8d • Onsite

About The Position

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable, retentive growth among its global Small and Medium Customer (SMC) segment, specifically for Brand Ads and Lead Gen verticals. The role will lead the SMC organization’s strategy for these advertisers and own global retentive growth goals, helping small and medium-sized advertisers use Snap to grow their businesses.

The successful candidate will develop, deploy, and scale global growth programs for small and medium businesses using a test-and-iterate framework. They will own strategic go-to-market roadmaps and coordinate resourcing and support across Marketing, Operations, Product, Advertiser Support, and Data Science. The role calls for experience driving customer acquisition and retention outcomes and leading go-to-market or business development initiatives across multiple channels.

The position follows Snap’s “default together” approach, with team members expected to work in an office four or more days per week. Compensation varies by U.S. pay zone, and the position is eligible for equity in the form of RSUs.

Requirements

• BS/BA degree or equivalent years of experience.
• At least 8 years of experience in growth, consulting, corporate strategy, product management, or a related field.
• Proven track record driving customer acquisition and retention through growth, business development, and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data-driven decision-making skills.
• Ability to adapt to changing priorities and work comfortably with ambiguity.
• Excellent communication and presentation skills, including the ability to explain complex strategies clearly to executive and external audiences.
• Strong cross-functional leadership and ability to influence Marketing, Product, Operations, and Sales.
• Experience leading cross-functional teams to launch programs and drive results in a rigorous, KPI-driven setting.
• Proven problem-solving and analytical thinking, with experience developing data-driven, people-informed strategies.

Nice To Haves

• Familiarity with the digital advertising industry and experience with SMB or medium-sized advertisers.
• Master’s degree, MBA, or a degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Interest or experience in structured problem solving, hypothesis development and testing, and modeling.
• Direct experience with brand ad measurement methodologies, including brand lift studies.
• Passion for change, Snapchat, and creativity.

Responsibilities

• Build and execute global Brand Ads and Lead Gen programs to acquire medium-sized advertisers and support retention and revenue growth for new accounts.
• Identify growth opportunities using customer insights, product data, and market trends, and turn them into scalable acquisition and retention programs.
• Plan, test, and scale programs that grow adoption of business solutions across Snap platforms, optimizing programs, campaigns, and in-product experiences through experimentation.
• Own Brand and Lead Gen segment program strategies from ideation through goal attainment, including business plans, customer and market insights, and analysis of program effectiveness.
• Establish performance measurement criteria and KPIs, track progress against business growth goals, and present results and recommendations.
• Lead cross-functional work with Data Science, Operations, Marketing, and Customer Insights to assess effectiveness, design experimentation frameworks, apply test-and-learn approaches, and build customer-centricity.
• Communicate with and influence a broad range of stakeholders, including executives.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that provide an opportunity to share in Snap’s long-term success.
• Equity in the form of RSUs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior