Lead Growth Marketing Manager

Kit

2d•$180,000 - $180,000•Remote

About The Position

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. The role We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact. You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners.

Requirements

Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero
Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement
Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments
Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels
Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts
Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams
AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting
Budget management, forecasting, and prioritization in a profitable, resource-conscious company
8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses
Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue
Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels
Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven
Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes
Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume
Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation
Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done
Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction
Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work
Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers
Data-driven decision maker who optimizes based on performance, customer quality, and business impact
Bias toward action with a strong testing and iteration mindset
Comfortable with ambiguity while still communicating clearly and working in public
Scrappy, resourceful, and excited to drive impact without needing a large team or unlimited budget

Nice To Haves

Wanting to build a paid acquisition program from scratch without first understanding and improving what already exists
Optimizing for spend, impressions, or lead volume without connecting work to LTV:CAC, pipeline quality, and revenue
Treating creative as a service request rather than a strategic lever for growth
Working in a silo or waiting for other teams to hand you fully formed plans
Preferring highly structured environments with established processes and large support teams
Focusing only on brand awareness or only on performance marketing, without understanding how the two reinforce each other

Responsibilities

Optimize acquisition engine, improve LTV:CAC, grow brand awareness with the right audiences, and increase high-quality inbound sales pipeline.
Sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.
Own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions.
Bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance.
Drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners.
Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.
Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.
Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.
Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.
Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

Benefits

Profit Sharing
Kit equity
401k with a 5% match
Up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually through JOON
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
Four-week, paid sabbatical after five years with the team
Fantastic in-person or virtual retreats with the team twice a year