Lead Growth Data Scientist – AI Search

Adobe • San Jose, CA

9d

About The Position

About The Opportunity and Team AI-powered search (such as ChatGPT, Gemini, and Perplexity) are reshaping how people discover, evaluate, and understand brands. Unlike traditional search channels, these platforms generate synthesized responses, introducing new challenges around brand visibility, accuracy, sentiment, and trust. Within the Growth Marketing & Insights organization, our team strives to develop deep Category & Customer Insights, as well as measure Marketing Efficiency, operating at the intersection of analytics, experimentation, and strategy. We thrive in ambiguity, move quickly through learning loops, and build repeatable, AI-first measurement frameworks that inform growth decisions. We partner closely with Product, GTM, Finance, and Engineering to bring clarity to emerging problem spaces. About the Role We’re looking for a Lead Growth Marketing Data Scientist to define and measure success across emerging AI surfaces. This is a highly strategic individual contributor role responsible for inventing the analytics, metrics, and insights that guide growth optimization in a fast-evolving environment. You will work closely with executives and cross-functional partners in a complex, multi-layered organization. You will move teams from intuition to evidence and help compose the organization’s overall AI Search approach.

Requirements

• 6 - 10+ years of experience in growth data science, analytics, or applied experimentation
• Passionate about AI, consumer trends, brand outcomes, and marketing-led growth
• Strong analytical and statistical reasoning, with comfort working from imperfect or incomplete data
• Experience crafting experiments or measurement frameworks without a clear ground truth
• Strategic attitude with the ability to synthesize insights into action
• Proven ability to operate in highly ambiguous, zero-to-one problem spaces as a self-starter
• Strong communication and storytelling skills, influencing across a large, matrixed organization

Nice To Haves

• Experience with Search, SEO, recommender systems, or AI/ML-powered products
• Background in NLP, sentiment analysis, or brand measurement
• Experience defining analytics strategy for emerging or first-of-its-kind initiatives

Responsibilities

• Define and evolve measurement metrics & frameworks for brand presence performance in AI-powered search and answer engines.
• Compose exploratory analyses and experiments to drive actions, translating insights into repeatable playbooks through ongoing iterations & feedback.
• Develop proxies and heuristics to connect brand visibility and sentiment to business outcomes (e.g., MAU, LTV, GNARR) where direct attribution is not possible
• Build scalable scorecards, dashboards, or other creative ways of visualization that enable self-serve access to performance
• Set quarterly targets, monitor weekly performance, and deliver actionable insights to senior marketing leaders.
• Translate complex findings into clear narratives that influence strategic decisions and the company-wide AI Search strategy and roadmap.
• Partner deeply with PMM, GTM, SEO/GEO, Social, PR, and Media teams to align on success metrics, priorities, and tradeoffs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed