Lead Graphic Designer

GOOD360 • Alexandria, VA

1d • $80,000 - $90,000 • Hybrid

About The Position

Good360 is seeking a Lead Graphic Designer to serve as the creative force behind its growing brand portfolio. This is a hands-on role for a lead designer who thinks strategically, embraces collaboration, executes efficiently, and takes pride in building brand systems that make a lasting impact. The ideal candidate brings a proven track record of developing and evolving visual identity systems, translating complex ideas into compelling design, and creating work that earns trust and recognition.

Requirements

• 5 years of professional brand design experience, including demonstrated leadership of large-scale branding or rebranding initiatives for high-visibility, nonprofit organizations.
• A robust, mission-driven portfolio demonstrating brand strategy, visual identity development, and cohesive creative systems — nonprofit or social impact experience strongly preferred.
• Proven ability to build and evolve organizational identity across typography, color systems, iconography, layout and grid systems, photography style, templates, and brand usage standards.
• A collaborative team player with the ability to build trusted relationships across teams, incorporate feedback constructively, and deliver design work that reflects shared goals.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, and InDesign), Canva, and Microsoft PowerPoint.
• Familiarity with accessibility standards (WCAG) and inclusive design best practices.
• Hands-on experience developing and maintaining digital asset management systems.
• Proficiency in Microsoft 365 and SharePoint for file management, collaboration, and cross-functional asset distribution.
• Strong digital-first orientation, with experience designing web, social, and video-friendly formats.

Nice To Haves

• Experience supporting or leading creative work within the nonprofit or social impact sector.
• Familiarity with AI-powered design and productivity tools to scale creative output, streamline workflows, and increase production efficiency.
• Experience using Asana or a comparable project management platform to manage workflows, timelines, and deliverables.
• Understanding of UX/UI principles or experience contributing to website redesign workflows.
• Experience managing project-based brand initiatives across multiple stakeholders.

Responsibilities

• Lead the design strategy for Good360’s brand, including visual identity, guidelines, templates, and brand systems.
• Translate brand research, audience insights, and organizational strategy into mission-driven creative concepts.
• Develop high-impact assets that reinforce consistency, recognition, and trust across all audiences and channels.
• Champion, document, and refine comprehensive brand guidelines to scale with organizational strategic goals and growth.
• Design and produce a range of high-quality creative multimedia assets, including annual and impact reports, presentations, digital and social content, campaign visuals, and infographics.
• Evolve the brand system and templates in response to organizational growth and emerging needs.
• Build and maintain a self-service model of design templates that empowers cross-functional teams.
• Manage multiple concurrent projects and deadlines simultaneously, maintaining quality and brand consistency across all deliverables.
• Support, maintain, and evolve assets for a web-based branding hub serving external partners.
• Ensure brand alignment and quality control across all materials and channels.
• Serve as a hands-on creative thought partner to the marketing team and organizational leadership.
• Lead an iterative design process that incorporates stakeholder feedback and works collaboratively across teams.
• Manage shifting priorities with the ability to pivot, while consistently delivering high-quality work with speed and intention.
• Serve as an advisor and provide hands-on support to the DAM platform selection, setup, governance, taxonomy, metadata standards, and maintenance.

Benefits

• Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
• Short-term and long-term disability and life insurance coverage options
• 403B plan with matching
• Generous and flexible paid time off policy
• Volunteer time off policy
• Hybrid work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed