Lead Global Integrated Campaign Manager

Hyland•Westlake, LA

2d•$125,000 - $143,000•Remote

About The Position

The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

Requirements

8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns
Strong strategic thinking, stakeholder influence, and performance optimization skills with the ability to operate effectively in ambiguous, fast-paced environments
Proven ability to lead advanced campaign performance analysis and generate actionable insights and optimization recommendations that drive measurable results
Excellent oral and written communication skills with the ability to interact with executive presence; proven ability to develop and deliver engaging and compelling presentations to diverse audiences
Excellent leadership, sound judgment, and business acumen with a demonstrated ability to influence, motivate, and mobilize team members and business partners; ability to coach, mentor, and provide timely feedback
Microsoft Windows
Microsoft Office Suite
Microsoft Excel
Salesforce
6sense
Marketo
Power BI

Nice To Haves

Proven ability to leverage AI-enabled tools to enhance marketing output, including campaign briefs, personalization, and channel optimization
Experience establishing and evangelizing audience-specific and industry-specific thought leadership strategies across multi-region or multi-portfolio campaigns
Experience partnering with international field and partner marketing teams to drive global demand and engagement across complex, matrixed organizations
Hands-on experience with marketing automation and analytics platforms such as Marketo, Salesforce, 6sense, and Power BI
Demonstrated ability to create comprehensive campaign briefs in partnership with Product Marketing, defining objectives, target audiences, messaging, and creative requirements

Responsibilities

Own strategy, planning, and execution for large-scale multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes
Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement
Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization
Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve content mix and tactics ensuring alignment with business goals
Establish and evangelize audience-specific and industry-specific thought leadership strategies; ensure vertical campaigns ladder up to horizontal campaigns inclusive of strategy and messaging
Operate as an innovative thought leader and trusted advisor; mentor, coach, and provide feedback to team members while contributing to department growth through knowledge sharing and coaching on current best practices and market trends