Lead Generation Representative - Remote

UnitedHealth Group•Minnetonka, MN

6d•$50,000 - $115,000•Remote

About The Position

As a Lead Generation Representative (Lead Gen Rep) supporting Middle Market Sales within Optum Financial's Employer business, you will play a key role in driving growth and expanding strategic client relationships. In this dynamic role, you will identify, prospect, and qualify high-potential business opportunities across middle-market employer prospects. Working closely with Sales Associates and Solution Sales Executives (SSEs), you will engage employer decision-makers, build a qualified sales pipeline, and present Optum Financial’s market-leading employee health and financial solutions, including HSAs, FSAs, HRAs, and payment technology solutions. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Requirements

3+ years of business-to-business (B2B) sales, business development, or account management experience
2+ years of experience utilizing enterprise CRM software (e.g., Salesforce) to manage prospecting and pipeline activities
2+ years of experience conducting outbound prospecting, cold outreach, and lead qualification with corporate decision-makers
Demonstrated track record of achieving or exceeding performance quotas and lead qualification metrics
Proven solid prospecting and relationship-building skills
Proven excellent verbal, written, and presentation communication skills
Demonstrated ability to influence outcomes through collaboration and relationship management

Nice To Haves

Experience in the healthcare, employee benefits, financial services, or financial technology (FinTech) industry
Knowledge of employer health savings and spending accounts (HSA, FSA, HRA) and payment solutions

Responsibilities

Identify, target, and qualify prospective business opportunities within the Middle Market employer segment for Optum Financial
Execute strategic outbound prospecting campaigns via phone, email, professional networks, and digital platforms to engage senior HR, benefits, and financial leadership
Qualify inbound marketing leads and seamlessly transition high-potential opportunities to Sales Executives
Build and maintain a solid sales pipeline aligned with segment growth strategies and revenue goals
Log and manage prospect interactions, outreach metrics, and opportunity stages within Salesforce/CRM
Conduct market research to understand prospect needs, pain points, and industry trends to tailor value propositions
Meet or exceed target metrics for outbound contacts, qualified prospect meetings, and pipeline contribution
Collaborate with Sales Ops, Marketing, Product, and Business Development teams to support lead generation initiatives and strategic growth efforts