Lead Generation Marketing Manager

Avolve Software Group • Salt Lake City, UT

10d • $80,000 - $85,000 • Remote

About The Position

Avolve is seeking a Lead Generation Marketing Manager to drive our lead generation efforts and support our growth objectives. This role requires expertise in B2B demand generation, campaign management, and marketing analytics. As a key member of the marketing team, you’ll collaborate across sales, product, and operations, execute multi-channel campaigns, and deliver measurable results that fuel our sales pipeline.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education, training, and experience
• 6+ years of relevant demand generation professional marketing experience in a B2B role, ideally with technology and/or public sector exposure
• Proven ability to deliver lead generation goals and manage data-driven marketing campaigns
• Strong written and verbal communication skills, including copywriting and template design (Canva, email creation tools)
• Experience with HubSpot or other marketing automation and project planning software
• Detail-oriented, deadline-driven, and able to manage multiple priorities
• Strong communication and collaboration skills to work across cross-functional teams.

Nice To Haves

• Experience with ABM platforms and paid media targeting
• Public sector marketing experience
• Advanced skills in Excel, PowerPoint, and Word

Responsibilities

• Manage the marketing lead generation funnel, ensuring a consistent flow of qualified leads to sales
• Plan and execute multi-channel campaigns (email, webinars, social, paid online advertising) to nurture prospects and deliver MQLs
• Create campaign content, including copywriting, landing pages, digital and print ads, and video, following brand guidelines
• Utilize ABM platforms and paid media to target key personas in buyer groups
• Report on and evaluate marketing campaign performance, using data to optimize future efforts
• Support event marketing and SDR outreach with aligned messaging and enablement materials
• Drive best practice HubSpot workflows to automate campaign flows, working alongside marketing operations
• Collaborate with cross-functional teams and manage multiple projects in a fast-paced environment

Benefits

• Group Medical, Dental, Vision and Life insurance
• 401k
• Unlimited Vacation
• Paid Sick Leave & Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees