Lead Generation Marketing Manager

West Shore Home • Atlanta, GA

18h • $70,000 - $75,000 • Remote

About The Position

As a Lead Generation Marketing Manager at West Shore Home, you will oversee the relationships with third-party vendors who generate traffic and sales to West Shore Home including sourcing new lead partners, negotiating contracts, monitoring lead quality, and adapting campaign strategies to ensure the partners are meeting performance metrics to drive cost-effective revenue and growth.

Requirements

• 3+ years of experience in working with third-party lead generation agencies with strong analytical skills, required
• Bachelor’s degree in business, marketing, or another related field.
• Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
• Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations.

Nice To Haves

• experience with lead generation in the home services space, preferred.
• Experience in working with online marketplaces for local services, such as Angi, is a plus.

Responsibilities

• Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
• Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided.
• Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities.
• Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees