Retail Marketing Manager/Lead Generation Manager

Great Day Improvements: A Family of Brands • Rapid City, SD

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About The Position

Your Home Improvement Company, part of the Great Day Improvements (GDI) Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation across our family of brands. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

Requirements

• 5+ years of supervisory experience in field marketing, event marketing, or outside sales
• Proven ability to build and scale grassroots marketing programs
• Strong written and verbal communication skills
• Excellent organizational and time-management abilities
• Budget management and reporting experience
• Ability to lead, train, and inspire field marketing teams
• Comfortable demonstrating products and engaging directly with customers
• Ability to stand and walk for up to 8 hours
• Valid driver’s license, clean driving record, and ability to travel using a personal vehicle
• Flexibility to work retail hours, including evenings and weekends
• Willingness to travel nationally for training, events, and market support as needed

Nice To Haves

• Experience in construction, home improvement, or lead generation preferred

Responsibilities

• Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts
• Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers
• Develop and implement replicable local marketing programs and training structures
• Set and track monthly, quarterly, and annual performance goals
• Engage homeowners directly to generate leads and schedule in-home consultations
• Conduct neighborhood marketing in areas with recently completed projects
• Hire, train, manage, and motivate a team of field marketers across multiple locations
• Manage marketing budgets to maximize ROI
• Review and approve payroll entries and updates
• Analyze performance data and identify opportunities for improvement
• Conduct performance reviews and ongoing coaching
• Support content creation, social media initiatives, and company culture efforts
• Assist with corporate marketing projects as needed

Benefits

• Competitive base salary plus monthly bonus
• Medical, dental, vision, and disability insurance
• 401(k) with company participation
• Flexible Spending Account (FSA)
• Additional benefits and growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees