Demand Generation Marketing Lead

9fin•New York, NY

2d•$105,000 - $130,000•Hybrid

About The Position

We’re looking for a strategic, execution-focused Demand Generation Marketing Lead to build and scale high-performing integrated campaigns across our priority markets and segments at 9fin. In this role, you’ll own full-funnel campaign strategy—from planning and audience targeting to messaging, channel orchestration, activation, and performance analysis. This is a high-impact, visible role where you will architect the campaigns that fuel our pipeline, accelerate deal cycles, and drive awareness among key personas in private markets, credit, and structured finance. You’ll partner cross-functionally with content, product marketing, events, design, SDRs, and sales to bring bold, insight-driven campaigns to life. Every day is different, but here’s an example of the kind of things you’ll work on:

Requirements

~5 years of experience in demand generation, campaign marketing, or full-funnel B2B marketing
Proven experience planning and executing integrated campaigns across multiple channels
Strong project management skills—you can run point, manage timelines, and keep teams aligned
Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics
Strong writing skills—you can craft compelling messaging, headlines, and campaign narratives
Analytical mindset—you’re comfortable digging into data and building insights-driven recommendations
Experience with HubSpot, Salesforce, and analytics tools
Collaborative, proactive, extremely well-organized

Nice To Haves

Experience running campaigns for enterprise or financial services audiences
Familiarity with ABM platforms and account-targeting strategies
Experience supporting product launches or thematic brand campaigns

Responsibilities

Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences
Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps
Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points
Architect full-funnel experiences—from awareness through nurturing to trial conversion and sales acceleration
Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch
Coordinate execution across content, design, product marketing, paid media, and SDR teams
Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys
Ensure consistent messaging and brand alignment across every touchpoint
Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories
Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression
Work with the SDR team to develop outreach kits, call scripts, and playbooks
Align with sales on target accounts, goals, and feedback loops
Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)
Identify insights, blockers, and optimization opportunities—and iterate quickly
Present campaign results, learnings, and recommendations to marketing and commercial leadership

Benefits

Competitive Salary: $105,000-$130,000 (our salary bands are benchmarked at 75-90th percentile of market)
Equity options
401(k) (9fin pay 3%, employee contributions are uncapped)
Private Health Insurance, with Dental and Vision
Paid sick leave
Disability Insurance (New York)
Commuter Benefit
25 vacation days per year
Local public holiday
Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
Work abroad for up to 3 months a year
1 month paid sabbatical after 5 years of service
Enhanced parental leave & flexible working arrangements available
Professional learning and development budget
Bi-annual team socials
Summer and Winter company social events