Lead Generation Coordinator

Kirby-Smith Machinery, Inc. - Oklahoma City, OK•The Village, OK

7d•Onsite

About The Position

Responsible for serving as the first point of contact for inbound customer communications across phone, digital, and SMS channels. This position supports business development, marketing, and sales activities through lead qualification, accurate data management, and timely lead routing to improve customer response times, CRM data quality, lead conversion, and overall performance.

Requirements

Associate degree in Business, Marketing, Data Analytics, Communications, or a related field required
One (1) to three (3) years of experience in customer service, call center operations, lead coordination, sales support, or a related role
Strong verbal and written communication skills
Strong organizational and time-management skills with the ability to manage multiple communication channels and priorities in a fast-paced environment
Proficient with Microsoft Office, including Excel, and various web-based applications

Nice To Haves

Bachelor's degree preferred
Experience using CRM systems preferred

Responsibilities

Communicates and supports the Kirby Smith vision and core values of One Mission, One Team, One Plan, One Goal
Responds promptly to inbound inquiries received through website forms, phone calls, text messages, email, chat, OEM referrals, and marketing campaigns
Engages prospective customers to understand their equipment needs, project requirements, timelines, budgets, and applications
Builds rapport with prospective customers while providing a professional and responsive first impression of Kirby-Smith Machinery
Captures, qualifies, and accurately enters lead and customer information into CRM systems
Routes leads to the appropriate sales, parts, or service teams based on established criteria
Nurtures prospective customers who are researching future equipment purchases or rentals until they are ready for sales engagement
Schedules appointments, consultations, or service requests as needed
Monitors communication channels to ensure inquiries receive timely responses
Maintains detailed and accurate records of customer interactions for tracking and reporting purposes
Supports marketing initiatives through data cleanup, list management, and campaign tracking
Analyzes lead data to identify trends, gaps, and opportunities for improved performance
Collaborates with marketing and sales teams to improve lead management and conversion processes
Follows up with leads as appropriate to encourage continued engagement and conversion
Consistent and reliable on-site attendance
Performs other job-related duties as assigned