Temp - Lead Generation

Broadcast Music, Inc.•Nashville, TN

6d•Hybrid

About The Position

The Lead Generation Associate (or Temp) supports revenue growth by researching prospective businesses that may use music and creating qualified opportunities for BMI’s Licensing Sales team. The role uses online sources to evaluate businesses, identify contact and ownership information, assess indicators of music use, confirm the business is not already represented in BMI’s systems, and document findings in Salesforce. This is primarily an online research and data-entry role, not a sales or customer account-management position.

Requirements

High school diploma or equivalent required.
Experience with online research, data entry, database maintenance, lead generation, sales support, or similar work preferred.
Experience working within defined productivity and quality expectations is preferred.
Strong online and business-research skills.
High attention to detail and data accuracy.
Ability to evaluate information from multiple sources.
Ability to follow defined processes and consistently apply qualification criteria.
Sound judgment when information is incomplete or unclear.
Strong written communication and organizational skills.
Ability to manage assigned work and meet deadlines.
Ability to work independently and escalate questions appropriately.
Comfortable completing repetitive, detail-oriented work while maintaining quality.
Ability to learn new systems, research methods, and business rules.

Nice To Haves

Associate or bachelor’s degree, or equivalent relevant experience, preferred.
Experience using Salesforce or another customer relationship management system is helpful but not required.

Responsibilities

Research prospective businesses using search engines, business directories, company websites, social media, public records, and other approved sources.
Review provided lead lists and independently search for businesses that may publicly perform music.
Identify indicators of recorded music, live music, DJs, dancing, entertainment, or other music-related programming.
Research business details, including operating status, ownership, location, business type, and available contact information.
Confirm whether prospective businesses are already licensed, under review, or represented in BMI’s systems.
Apply established criteria to determine whether a business qualifies as a sales opportunity.
Create and update opportunities in Salesforce with complete and accurate research.
Review records for accuracy, duplication, and completeness before submission.
Meet established productivity and quality expectations.
Escalate unclear findings, system issues, or qualification questions to team leadership.
Participate in training, coaching, and quality-review activities.
Support special research projects and lead-generation campaigns as assigned.
Protect confidential and proprietary information.
Support BMI Core Values and contribute to an inclusive and collaborative work environment.