Lead Generation and Nurturing Senior Manager

Superior Plus Propane Talent Acquisition • Wayne, PA

13d

About The Position

Reporting to the VP of Marketing, the Lead Generation & Nurturing Senior Manager drives early-stage engagement and conversion for high-value Residential and Small Commercial prospects. This role leads the design and optimization of demand generation strategies that accelerate growth and turn prospects into loyal customers. Working cross-functionally and with agency partners, you’ll deliver insight-driven campaigns that boost pipeline velocity, marketing ROI, and overall business performance. Why join us: Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being. Opportunity: A continuous focus on professional development with many opportunities for training & career growth. Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

Requirements

• Post-secondary degree in Marketing, Communications, or related field;
• 5+ years experience in lead generation and nurturing (B2C/D2C preferred).
• 3 years of people leadership, including coaching, team development, and performance management.
• Deep understanding of customer segmentation, brand strategy, and conversion funnel optimization.
• Demonstrated success in designing and executing lead generation and nurturing strategies that drive measurable growth.
• Strong ability to manage complex initiatives, engage cross-functional teams, and maintain brand integrity.
• Craft persuasive, audience-tailored messaging and deliver compelling presentations for internal and external stakeholders.
• Experience managing both tactical execution (e.g., briefs, creative reviews) and high-level strategic initiatives.
• History of influencing acquisition strategy, channel mix, and budget allocation to optimize customer acquisition cost and market share.
• Proven ability to make independent decisions on acquisition strategy, resource allocation, and vendor selection.
• Experience applying established marketing frameworks while creating new approaches to address evolving customer behaviors and market dynamics.

Responsibilities

• Lead Generation Campaigns
• Design and manage demand generation campaigns prioritizing high-CLV Residential and Small Commercial prospects
• Define and own the end-to-end lead generation and nurturing strategy aligned with corporate growth objectives.
• Drive innovation in targeting, segmentation, and personalization to maximize engagement and conversion.
• Collaborate with Customer & Market Insights to define and prioritize target segments based on CLV and behavioral data.
• Establish frameworks, processes, and KPIs for acquisition and conversion across all marketing channels.
• Lead Nurturing Strategy
• Build structured nurturing tracks for early-stage leads that guide them toward sales-readiness
• Develop campaign content and sequencing that aligns with lead intent, behavior, and funnel stage
• Coordinate with Brand and MarComm teams to ensure consistency in messaging across awareness and conversion touchpoints
• Conversion Funnel Optimization
• Monitor funnel metrics such as cost per lead, MQL volume, lead velocity, and conversion rates
• Identify drop-off points and gaps in lead engagement, and implement fixes through targeted campaigns or touchpoints
• Refine tactics based on performance insights and test outcomes
• Team Building Cross-Functional Collaboration
• Recruit, mentor, and lead a high-performing team of specialists in acquisition, content, and marketing operations.
• Partner with Inside Sales to define and maintain clear criteria for lead qualification and handoffs
• Use feedback loops from Sales to optimize lead quality and improve targeting or messaging
• Work closely with Marketing Ops to ensure tracking and campaign execution tools support conversion objectives

Benefits

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
• Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
• Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees