Demand Generation and Attribution Lead
About The Position
Who is AbeTech? AbeTech is the U.S. market-leading systems integrator in providing tailored data capture solutions for manufacturing, warehousing, and distribution. Our comprehensive solutions include barcoding, mobile computing, thermal label printing, device management, RFID, and weighing, labeling, and verification technologies that automate manual processes and reduce human error. Our team thrives on collaboration, actively contributing to group projects and fostering a positive atmosphere. We are a results driven organization that embraces creativity and innovation, constantly seeking new ways to improve processes. Adaptability is key, ensuring smooth collaboration and effective problem-solving in a dynamic environment. Position Summary: Are you a strategic thinker who thrives in building systems from the ground up? We’re looking for a Demand Generation and Attribution Lead to own the end-to-end engine that drives qualified pipeline and revenue. This is a blank-slate opportunity to design, implement, and optimize a modern demand generation framework that delivers measurable impact. Your mandate is simple yet challenging: create programs that work, prove they work, and scale them.
Requirements
- Proven experience in demand generation strategy and execution.
- Strong technical proficiency with HubSpot and CRM systems.
- Analytical mindset with expertise in attribution modeling and ROI analysis.
- Ability to thrive in a blank-slate environment and build scalable frameworks.
- Comfortable running experiments and making data-driven decisions.
- Collaborative yet highly autonomous—able to lead initiatives end-to-end.
Responsibilities
- Design and execute strategy across paid search, paid social, outbound sequences, email, website, and partner campaigns.
- Build and optimize campaigns in HubSpot and connected tools, including workflows, lead routing, and basic scoring.
- Develop a revenue attribution model that connects marketing touch points to opportunities and closed revenue.
- Create dashboards and reporting for leadership visibility into funnel performance, channel ROI, and pipeline health.
- Collaborate with Sales and RevOps to improve lead hand-off, follow-up, and feedback loops.
- Run structured experiments on messaging, offers, and channels; scale winning plays into repeatable programs.
- Own forecast and target modeling for marketing-sourced and influenced pipeline aligned to revenue goals.
- Champion data integrity across HubSpot, CRM, and other key systems.
Benefits
- AbeTech offers a benefit package, which includes health and dental insurance that can be purchased for you and your dependents.
- We also have short- and long-term disability, holiday pay, personal time off, life insurance (group and voluntary), flexible spending account for health and dependent care, health savings accounts, and a traditional or Roth matching 401k plan.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
